How to Make Your Page Search Engine Friendly and User Friendly

y web publisher wants to attain top positions in the searchengines to increase traffic. To attain a high ranking, your site has to be searchengine friendly. Search engine spiders index your web site. They only read the HTML code in your webpages. They don't read graphics, JavaScript code and other scripts and features.Just a few simple changes to your web pages can give your site a huge search engineboost. Even better, it can bring in ongoing FREE targeted traffic. It's important to create a search engine friendly site while at the same timekeeping your site friendly to your visitors. You want to structure your pages formaximum search engine exposure without compromising the content or look of yoursite. After all, what good is traffic if your visitors won't read your pages?Keyword-rich, theme-based web sites will give you both targeted traffic and goodsearch engine ranking.Here are 10 easy steps you can take to make sure your pages are search enginefriendly and user-friendly. 1. Selecting a domain name. There is a lot of disagreement about whether search botsgive importance to the keywords in your domain name. I suggest that you select adomain name that indicates what your site is about. Even if it doesn't matter tosearch engines, it's important that it tells your visitors what the topic of yoursite is.2. Focus on one theme. Search engines love specialized content. If you have severaltopics, then you should create several web sites. The more you focus on one topic,the more your page will be optimized for search engines and the more relevant itwill be to your visitors.3. Create multiple content pages. Make a separate page for each important keywordand key phrase. If, for example, you want your site to come up for the key phrasesweb consulting, web design, and search engine optimization, make three separatepages. Create a web page for each major keyword. Don't create automated pages justto get search engine exposure. To keep visitors at your site, you have to give themgood content. Keyword-rich articles are a good way to optimize your pages for searchengines while providing useful content to your visitors.4. Optimize each content page for ONE of your key phrases. Put your targeted keyphrases in your content. Include them in your page title, description tag, ALT imagetags, comment tags, and in internal and external links. When providing a title anddescription in the META tags, your listing may be displayed in the search enginelisting as you provide it. Make your titles and descriptions informative andcompelling to attract potential buyers to your site. Provide a benefit or solve aproblem.5. Put your keywords in your content. Search engines are looking at how often yourkeyword appears on a page. That's how they determine relevancy. Short pages providea larger percentage of keywords and are better for search engine optimization. Thekeyword density of a Web page is important for search engine optimization. How oftenyou should mention your keyword throughout the text is different for each searchengine, but it varies between 3% and 5% of your text. In other words, use yourkeyword 3-5 times for every 100 words on your page. 6. Naming files and directories. Put important keywords in all file names anddirectories/folder names describing the content. For example, to promote e-bookcovers, I name my files ebook-covers.html, cd-covers.html, box-cover.html, etc.7. Naming graphics. The search bots don't see your graphics but they can see thedescription of your graphics and navigation buttons in ALT tags (alternative textdescribing your images for visitors who browse your site with the images turnedoff). If your navigation links are images, I recommend that you provide text linksin addition to the image links for search engine optimization. 8. Navigation. Have your main navigation links on your home page so search enginescan follow your links and index your pages. This is just as important for yourvisitors as for the search engines.9. Link your pages together. You can easily link to all your pages by creating asitemap.10. Directory structure. Put your important files in the first level.Sub-directories that lie deep are more difficult for search engines to scan.Creating a site map for large sites and providing a link to your site map on yourhome page is a good way to get all your important pages indexed. Make it easy for search engines to index your site. Apply these simple tips, and youwill be well on your way to having a search engine and user-friendly web site!

Source: Express-Press-Release.com

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