How to use Ebooks and Ebay to build your mailing list

his section we ll look at a very simple to use and costeffective method of getting laser targeted prospects on your mailing list.First, let s rapidly re-cap part one; we learned there that we don t need to makemoney from the initial sale of the Ebook in order to profit from the Ebook.Keep this in mind as we go through the following dialogue.Ebay is a site that facilitates bringing buyers and sellers together in a secure andsafe environment, in order to buy and sell a variety of goods and services, eitherthrough action or in a fixed price format.The preferred payment system used there is Paypal. Paypal is particularly userfriendly and highly secure service for transferring money over the internet.Here s what we do: 1. List the Ebook under several different categories, choose categories that have aspecific connection to the topic and some that are more loosely connected. Forexample an Ebook about Internet Marketing could be listed under the category of;books/internet information products/marketing; this would be a direct connection. Aloosely connected category might be something like; Everything Else/Education &Learning/Adult & Career Education/Personal Development/Personal Finances. An easyway to find suitable categories is to use the search categories option as you arelisting; it gives you recommendations that you can choose from.2. We also need to play around with the Heading, using different headings for all ofour listings, we should try to include the words and phrases that people will usewhen searching most often, and include them in the heading.3. List the Ebook as a 10 day auction and offer a buy now option as well. Be sureto set the buy now price at level that covers our fees if we wish to make this afree advertising campaign.4. We need to create an html formatted sales letter. Do this by creating a page inhtml composer such as Mozilla or coffee cup, or any other composer. Outline all thedetails about the book and what s in it etc. then at the end of the description addan Auto responder! That the customers can use to ask for more information about theproduct. We must ensure that the redirect page brings the customer back to Ebay.This is vital because Ebay has very strict policies regarding links that take peopleaway from their site.5. Now we can play around with the sales letter to make it more enticing for peopleto enter their details, some of the things we could use are; for a free report, toreceive other offers and updates, for more information and the free edition,etc. wejust need to become creative here.6. If our Ebook sells without getting any prospects, that s great we have coveredour costs and distributed our links. (See part one of this series) We can go aheadand re-list it, then start all over again!That s all there is to it! It doesn t take long to set up and once in place, we caneasily tweak the listings and continue this strategy.It s not limited only to Ebay it s also possible to use any of the other auctionsites available online today.

Source: Express-Press-Release.com

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