Released on: 2, January 2007
, Author: Jodi Florence
, Audience: Internet related
 Doing the Right Thing: How Electronic Age VerificationProtects Children Online tackles the complicated subject of age verification andthe risks businesses face by not using an age and identity verification solution. Age verification has been a recent subject of concern due to the heightened exposureof issues surrounding social networking. This paper reviews the emerging trends inthe age and identity verification market and examines the benefits of integrating anelectronic age verification solution within a business. It also offers a completeset of factors to consider when evaluating age and identity verification providers.
 As a society we have established and live by a set of rules designed to keepmerchandise and services intended for adults out of the reach of children. Yet, onthe Internet, it is a different story. Many people think that age verificationtechnology doesnÂ't exist, when the reality is such solutions are currently helpingprotect businesses in several industries concerned with protecting children online, said John Dancu, IDologyÂ's CEO and a recognized subject matter expert for ageverification.  Our goal is to educate people on how this technology works andprovide the tools they need to understand the market and the risks associated withnot performing age verifications in their business. An electronic copy of the paper is available after registration athttp://www.idology.com/whit epaper.html, and a preview of the first few pages of thepaper is available at http://www.idology.com/assets/ AgeOnline_preview.pdf
About IDology Inc
IDology, Inc. (www.idology.com) provides real-time technology solutions that verifyan individualÂ's age and identity while maintaining consumer privacy and buildingtrust through the responsible use of data. Our proprietary product ExpectID(tm)validates individuals using as little information as name and address. And ourindustry leading ExpectID Age confirms someone's age in customer not presentenvironments. Through our patent-pending process and advanced technology engine,businesses can enable knowledge-based authentication to verify customers withoutalienating them or being labor intensive on their business. IDology helps itscustomers drive revenue, reduce costs and prevent fraud. For more informationcontact info@IDology.com.
Source: Express-Press-Release.com
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