Released on: 19, December 2006
, Author: IP2Location.com
, Audience: Software related
Bradenton, FL- IP2Location.com, as leading provider of Internetgeo-location software and services for the e-commerce industry, today announced therelease of December 2006 updates for all products. IP2Location is a databaseproduct that enables Web sites to identify the geographic location and Internetdomain name of their visitors by using only IP addresses. The database is used tomatch an incoming IP (internet protocol) address to the country, region, state,city, latitude, longitude, zip code, Internet service provider (ISP), Timezone,Netspeed and domain name of the Internet user. By knowing the location of visitorsin real time, Web sites can display localized content, server bandwidth balancing,improve click-throughs and sales, prevent Internet fraud, and implement many othersolutions. For the advertising and marketing industry, learning your Web visitorÂ'sorigin enables you to offer unique banners to increase hits rate and ROI, customizemarketing messages, redirect visitors to appropriate Web pages, display nativelanguage, or manage digital rights. For e-business Web sites, the IP2LocationÂdatabase is crucial to identify suspicious Internet orders to reduce charge-backs,avoid orders from high risk countries, display native currency on order forms, andcalculate correct tax fees based on country and regions.
"We have been using IP2Location for more than 3 years. We are happy with servicesand the ability to target location-aware messages directly to consumers," said DannyWong, vice president of IIA Advertising Inc. "With IP2LocationÂ's technology, we canbetter understand who and how people use our Web sites and then, offer advertisersthe ability to deliver specific marketing messages to specific groups of consumersbased on location."
The IP2Location database contains more than 3 million records to cover all valid IPaddresses. It has over 95 percent matching accuracy at the country level. Availablefrom US$49 per year, the database is available via immediate download bundled withfree twelve monthly updates. Database is in ease-to-use ASCII text format andcompatible with major database programs including Microsoft SQL, MySQL, MicrosoftAccess, Oracle, IBM DB2 and others. Free demo is available online athttp://www.ip2location.com.
About IP2Location.com
Founded in 2001, IP2Location.com provides Internet infrastructure intelligenceservices to online businesses. IP2Location.comÂ's products provide the geographiclocation of Web site visitors in real-time, enabling businesses to display localizedcontent, bandwidth balancing, improve click-throughs and sales, prevent fraud,conduct site analysis and foster regulatory compliance. With over 500 industryleading customers, IP2Location.com is the geolocation market leader.IP2Location.comÂ's main headquarters is located in Penang, Malaysia, with regionalsales office located in Florida, United States.
The company can be reached by fax at +1-941-240-2105, by email atenquiry@ip2location.com, and on the Web at http://www.ip2location.com.
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Source: Express-Press-Release.com
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