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IP2Location(TM) is a database product that enables Web sites to identify thegeographic location and Internet domain name of their visitors by using only IPaddresses. The database is used to match an incoming IP (internet protocol) addressto the country, region, state, city, latitude, longitude, ZIP code, time zone,connection speed, Internet service provider (ISP) and domain name of the Internetusers. By knowing the location of visitors in real time, Web sites can displaylocalized content, server bandwidth balancing, improve click-throughs and sales,prevent Internet fraud, and implement many other solutions. For the advertising andmarketing industry, learning your Web visitorÂ's origin enables you to offer uniquebanners to increase hits rate and ROI, customize marketing messages, redirectvisitors to appropriate Web pages, display native language, or manage digitalrights. For e-business Web sites, the IP2Location(TM) database is crucial toidentify suspicious Internet orders to reduce charge-backs, avoid orders from highrisk countries, display native currency on order forms, and calculate correct taxfees based on country and regions.
"We have been using IP2Location for more than 3 years. We are happy with servicesand the ability to target location-aware messages directly to consumers," said DannyWong, vice president of IIA Advertising Inc. "With IP2LocationÂ's technology, we canbetter understand who and how people use our Web sites and then, in turn, offeradvertisers the ability to deliver specific marketing messages to specific groups ofconsumers based on location."
The IP2Location(TM) database contains more than 3 million records to cover all validIP addresses. It has over 95 percent matching accuracy at the country level.Available from US$49 per year, the database is available via immediate downloadbundled with free twelve monthly updates. Database is in ease-to-use ASCII textformat and compatible with major database systems including Microsoft SQL, MySQL,Microsoft Access, Oracle, IBM DB2 and others. Free demo is available online athttp://www.ip2location.com.
About IP2Location.comFounded in 2001, IP2Location.com provides Internet intelligence services to onlinebusinesses. IP2Location.comÂ's products provide the geographic location of Web sitevisitors in real-time, enabling businesses to display localized content, bandwidthbalancing, improve click-throughs and sales, prevent fraud, conduct site analysisand foster regulatory compliance. With over 1000 industry leading customers,IP2Location.com is the geolocation market leader. IP2Location.comÂ's mainheadquarters is located in Penang, Malaysia, with regional sales office located inFlorida, United States.
The company can be reached by fax at +1-941-240-2105, by email atenquiry@ip2location.com, and on the Web at http://www.ip2location.com.
