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Bradenton, FL October 4, 2006 - IP2Location.com, as leading provider of Internetgeo-location software and services for the e-commerce industry, today announced therelease of October 2006 updates for all products. IP2Location(TM) is a databaseproduct that enables Web sites to identify the geographic location and Internetdomain name of their visitors by using only IP addresses. The database is used tomatch an incoming IP (internet protocol) address to the country, region, state,city, latitude, longitude, zip code, Internet service provider (ISP) and domain nameof the Internet user. By knowing the location of visitors in real time, Web sitescan display localized content, server bandwidth balancing, improve click-throughsand sales, prevent Internet fraud, and implement many other solutions. For theadvertising and marketing industry, learning your Web visitor's origin enables youto offer unique banners to increase hits rate and ROI, customize marketing messages,redirect visitors to appropriate Web pages, display native language, or managedigital rights. For e-business Web sites, the IP2Location(TM) database is crucial toidentify suspicious Internet orders to reduce charge-backs, avoid orders from highrisk countries, display native currency on order forms, and calculate correct taxfees based on country and regions.
"We have been using IP2Location for more than 3 years. We are happy with servicesand the ability to target location-aware messages directly to consumers," said DannyWong, vice president of IIA Advertising Inc. "With IP2Location's technology, we canbetter understand who and how people use our Web sites and then, offer advertisersthe ability to deliver specific marketing messages to specific groups of consumersbased on location."
The IP2Location(TM) database contains more than 3 million records to cover all validIP addresses. It has over 95 percent matching accuracy at the country level.Available from US$49 per year, the database is available via immediate downloadbundled with free twelve monthly updates. Database is in ease-to-use ASCII textformat and compatible with major database programs including Microsoft SQL, MySQL,Microsoft Access, Oracle, IBM DB2 and others. Free demo is available online athttp://www.ip2location.com.
About IP2Location.comFounded in 2001, IP2Location.com provides Internet infrastructure intelligenceservices to online businesses. IP2Location.com's products provide the geographiclocation of Web site visitors in real-time, enabling businesses to display localizedcontent, bandwidth balancing, improve click-throughs and sales, prevent fraud,conduct site analysis and foster regulatory compliance. With over 500 industryleading customers, IP2Location.com is the geolocation market leader.IP2Location.com's main headquarters is located in Penang, Malaysia, with regionalsales office located in Florida, United States.
The company can be reached by fax at +1-941-240-2105, by email atenquiry@ip2location.com, and on the Web at http://www.ip2location.com.
