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Viral marketing campaign used by Search & Directory and Mobile Company InfoSpace torelease re-designed WebFetch.com Search Comparison Tool including MSN additions
InfoSpace use word-of-mouth viral marketing campaign to connect with B2B, B2C andP2P audiences for WebFetch.com Search Comparison Tool
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Search & Directory and Mobile Company InfoSpace, Inc. http://www.infospaceinc.com isto use a viral marketing element to release its re-designed WebFetch.com SearchComparison Tool which now incorporates MSN search.
The Webfetch.com Search Comparison Tool can be added to Websites and Blogs fromWebFetch.com for free by Website owners athttp://comparesearchengines .webfetch.com/blog.aspx, by simply adding a small HTMLcode into their Webpages. The viral element to the tool allows the user to send aninvite to a friend to experience the benefits of metasearch and try the service. Itis the first use of viral marketing in the EU and UK by InfoSpace to create aword-of-mouth buzz around the products and services it delivers.
The Search Comparison Tool http://comparesearchengines.we bfetch.com that drives itsresults from WebFetch.com for the EU and UK compares search engine results from Ask,Google, MSN and Yahoo! from a microsite that allows searches to be undertaken andthen compared. By bringing search results together in one resource, InfoSpaceillustrates how WebFetch.com delivers the most relevant results on the Web.
Dominic Trigg, vice president at InfoSpace Search & Directory explains, Â Only 1.1percent of search results from the top four search engines (Ask, Google, MSN andYahoo!) are the same. The WebFetch.com Search Comparison Tool shows what thedifferent results are across these search engines and clearly explains theiroutcomes from searches. As a result of this, the tool demonstrates that businessand consumer users can get more top results in one place using the WebFetch.commetasearch engine.Â
The new design and improvements take the user through a Flash demonstration andallows them to make real-time searches displaying the results that have beenreturned by each search engine. The tool shows how many results appear on the firstpage of that search engine, how many results are completely unique to that searchengine and then moves onto the next search engine to do the same.
Once the tool has returned results back from all of the search engines, it thenshows the WebÂ's top results (using green buttons) and WebFetch.comÂ's top results(using orange buttons). By hovering over the green and orange buttons the user isable to see the origin of each search result and if desired enables themclickthrough to see those results in that search engine. There is also a bluebutton with a down arrow that may be clicked on to allow the user to switch theresults of the engines so that they can see alternative views of the results andoverlaps.
 The WebFetch.com Search Comparison Tool exemplifies how InfoSpace private labelledsearch can be used to increase loyalty and revenue across a businessÂ' Websites bybringing more relevant results to their user-base from the top engines with just oneclick. It was a natural choice to use a viral hook to have Website owners and theusers themselves tell their colleagues, friends and relatives about their metasearchexperiences having used the tools. The bonus for Website owners is that theinstantly tap in the power InfoSpace metasearch engine WebFetch presenting analternative method to source more relevant search results to the Web audiences usingtheir site for free, adds Trigg.
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This press release is available in PDF, plain text and Word formats in the MediaCentre. Photographs are available of the InfoSpace team in the Images section.
The media spokesperson for InfoSpace Europe, Search & Directory is Dominic Trigg,vice president.
About InfoSpace Search & Directoryhttp://www.infospace inc.com/search
InfoSpace Search & Directory markets Web search and online directory products thathelp users find the information they need while creating revenue opportunities formerchants. InfoSpace Search & Directory operates a family of Internet propertiesthat includes WebFetch (http://www.webfetch.com), Dogpile (http://www.dogpile.com),Swit chboard (http://www.switchboard.com), WebCrawler (http://www.webcrawler.com), InfoSpace.com (http://www.infospace.com) and MetaCrawler(http://www.metacr awler.com). InfoSpace Search & Directory also powers Web search,along with online yellow and white pages, for a variety of Web sites. InfoSpaceSearch & Directory is a business of InfoSpace, Inc. (NASDAQ:INSP)
About InfoSpacehttp://www.infospace inc.com
InfoSpace, Inc. drives mobile media innovation. With one of the worldÂ's largestmobile content libraries, InfoSpace makes it easy for consumers to discover,personalize and enjoy their on-the-go experiences. The company uses its superiormerchandising and technology capabilities to facilitate the delivery of original andlicensed content across hundreds of mobile devices and through multiple channels.InfoSpace also mobilizes brands and creates programming and revenue opportunitiesfor mobile operators. The companyÂ's products and services have extensive reach inNorth America and Europe through carriers such as Cingular Wireless, Sprint Nextel,T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-classbrands such as Cablevision and Fox News; and through online Web sites such asDogpile (Dogpile.com), which showcase the companyÂ's leading metasearch technologyand key advertising partnerships with companies like Google, SuperPages, Verizon,Yahoo! and Yellowpages.com.
