Released on: 19, March 2007
, Author: Integration New Media (INM)
, Audience: Computers related
March 19, 2007, Montreal, Canada - Integration New Media, Inc(INM) announced today the availability of a new white paper entitled Rich InternetApplications 101: a Primer for Marketing Agencies & Multimedia Developers. This freewhite paper provides marketing agencies with a strong foundation of informationabout Rich Internet Applications (RIAs). From basic definitions through totechnology explanations, this white paper is a must-read for marketing agencieslooking to embrace new technologies to satisfy their clientsÂ' growing needs.
This white paper presents a  101 level overview of Rich Internet Applications(RIAs) including recommendations and key benefits. It also looks briefly at thetechnology behind RIA, the potential development and design pitfalls and thestrategies for getting started.
 With the mediaÂ's attention strongly focused on RIAs, weÂ've had a number ofinquiries from marketing agencies and developers who were looking to embrace RIAtechnology to meet their clientsÂ' needs, says Vahe Kassardjian, president andco-founder of Integration New Media.  They are looking for clear guidance on how andwhen to adopt RIAs, and for examples of the types of applications that are bestsuited for this technology. This paper provides a solid introductory leveloverview. According to a 2005 Gartner Research report, nearly 60 percent of all newapplication development will include RIA technology by 2010. Combine this figurewith ZapThinkÂ's prediction that RIAs will grow to become a $3 billion market by 2011and itÂ's clear why marketing agencies are looking to become RIA savvy.
Rich Internet Applications 101: a Primer for Marketing Agencies & MultimediaDevelopers is available for download at: http://www.INM.com/resource-c enter/
About Integration New MediaIntegration New Media (INM) helps companies create rich user experiences in bothonline and offline environments. With projects ranging from rich internetapplications through to interactive sales and marketing tools and virtual libraries,INM has developed solutions for organizations large and small in a variety ofdifferent industries. A well-known player in the industry for over 15 years, thecompany offers top-level interactive project consulting and programming services aswell as a successful line of products that includes some of the best-known Xtras forAdobe (formerly Macromedia) Director, Flash and Authorware. For more information,please visit http://www.INM.com
Source: Express-Press-Release.com
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