Interactive Initiatives Launches New Features On Their Website

ractive-Initiatives LLC, one of the leading companiesfocused on issues related to children, mother and education has launched newfeatures on their website. The first initiative is the launch of the feedback surveywhich Ms. Karen Ashley, founder of the company feels will help to improve theservice features of the company further. The site has also launched new productssuch as the Bunting Set and the Toddler Activity Bag. Ms. Ashley said that herobjective of the website is different from a typical E-Commerce shop. She sells asmall range of products that will be helpful to the newborn and toddler. Ms. Ashley was also answering journalistâ s question on how she narrowed down on thesmall range of products. To this she said that the range of products sold by thecompany has been carefully chosen. These products have been discussed and presentedto focus groups. She also mentioned that going forward the company may add a fewmore products to this range. She urged mothers to go through the booklets availableon the website to get better ideas on chidren and mothers today. She mentioned thatthe booklets have been created after elaborate discussions with experts, mainlymothers. She also spoke about the steps that have been taken to improve thebusiness. A new shipping company has been hired which will ensure that the goods arequickly delivered to the customerâ s doorsteps. A new department has been formedwhich will take care of all the orders that are initiated from the website. Theseactivities she mentioned will help the company in better serving the customers. Answering questions on the funding for the site, Ms. Ashley mentioned that thefunding of the site at this stage has been done on her own. She mentioned that inthe future the company may approach external investors for fresh fund requirements.With the new revamped website, the business of the company is expected to grow by15-20%. In a brief presentation that she gave to journalists, all the features ofthe site were well explained. The user interface of the site has been kept simple.This will enable customers to browse through the site easily and buy the products.She mentioned that Interactive-Initiatives LLC focuses a great deal of emphasis oncustomer satisfaction. In a post lunch tà te-à -tà te with customers Ms. Ashley wasseen discussing the overall dimensions of the business and how she plans to moveahead. She urged the journalists and guests to give their feedbacks on the site. Thepress meeting ended with a wine tasting event for all the journalists and guests.Please visit http://www.interactive-initiat ives.com For More information.

Source: Express-Press-Release.com

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