Internet Marketing Agency Specializes in Pay Per Call

Santa Barbara, CA, - Feb. 16, 2007 - ValueLeads,http://www.valuele ads.com, a pioneer in Pay-Per-Call marketing, today announced theinclusion of co-registration sites and affiliate networks as call providers. TheSanta Barbara, California-based company generates phone calls from online consumersand forwards them to advertisers willing to pay for leads from new prospects. Itworks like this: Consumers searching the Internet for products and services see adsin search engines, web sites, directories and ad networks that link to a 'landingpage', a colorful microsite featuring an advertiser's products along with histoll-free phone number. If the consumer is interested in the product s/he picks upthe phone and talks directly to the advertiser. Advertisers pay for phone callsfrom new customers rather than clicks to their web site. According to Earl Brown,ValueLead's CEO, "Pay-Per-Call leverages the power and reach of the Internet tomatch buyers with sellers, then allows them to conduct business in a way bothparties are comfortable with - the telephone." The benefits of pay per call arebeing discovered every day by advertisers looking for more business and anxious totell prospective customers about their products.

The Kelsey Group, a popular Internet research, analysis and advisory organizationforecasts that pay per call advertising will become a $4 billion advertising servicewithin 2 years. Much of this growth is attributable to pay per call's directresponse model in which advertisers pay for phone calls from a potential customersrather than clicks to their web site. A recent report points out that one out ofthree people who call a business are ready to transact, compared to only about 2%who click on web sites.

"Pay Per Call is where Pay Per Click was 7 years ago." says Brown. "ItÂ's animproved method of putting buyers and sellers together. The accountability andreturn on investment for both advertisers and call providers is enablingPay-Per-Call to evolve into one of the Internet's most popular and cost effectiveperformance-based vehicles," Brown says.

The ValueLeads and Pay Per Call business model is based on two significant shiftsin interactive advertising that is starting now and will become the standard overthe next couple of years:

First, direct response, performance-based marketing is the next wave ofinteractive advertising, especially for the Internet. More and more, advertisersare demanding accountability. This means that as merchants grow weary ofclick-based or impression-based ads impossible to quantify and with sparseconversion rates they will increasingly require ad buys that put prospectivecustomers in direct contact with them. Pay Per Call is the most effective way toaccomplish this goal.

Second, the  rate cardÂ' for Pay Per Click, CPM and similar advertising will loseinfluence and eventually be replaced by market-driven pricing and rates, asoffered by exchanges where advertisers buy ad inventory based on consumerinformation.

As this trend grows, the effectiveness of every ad, listing, impression, andresponse will be scrutinized thoroughly. A Â click throughÂ' to a web site pales incomparison to the value of a telephone purchase inquiry by a motivated prospect. Thenew standard of measuring the success of ad campaigns will not be the CTR, (ClickThrough Rate), but rather, how often the merchant got to tell a prospect about hisproduct.

Marketers now recognize that voice contact has grown from a customer servicefunction into a sales conversion tool. Merchants get the opportunity to respondto questions in real time and provide the details needed to close the sale. Takethe example of the Chrysler Group, which incorporated Click to Call into itsbrand and dealer Web sites. Implemented originally to smooth the transition ofhigh-value leads from brand sites to local dealerships, the result was a hugebottom-line improvement in phone conversions: Nearly 20% of phone - callersbought a vehicle, compared to 10% conversions for traditional dealer calls. Andthose sales happened faster: three to five days for a caller contact versus 35 to40 days for a standard dealer inquiry.

With the proven demand for accountable customer acquisition, Pay-Per-Callmarketing is becoming a popular, lucrative and successful business model andValueLeads is positioning itself to become a leader in the industry.

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Source: Express-Press-Release.com

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