Released on: 30, March 2006
, Author: Todays Internet
, Audience: Internet related
According to a new survey of webmasters at Todays-Internet.com90% say they have or will integrate some form of contextual advertising into theirownwebsites or their clients' websites in the next 6 months. The absolute leader inthis market is Google with their Adsense campaign. This program allows Google tohave a presence on an ever increasing number of websites Internet-wide. For thecompetition, this must be a marketing nightmare as GoogleÂ's presence continues toexpand as the competition struggles to play catch-up to the marketing leader.
According to Jeffrey Dorrian, webmaster and publisher of http://www.todays-internet.co m, Â Google's ever expanding market dominance strikes atthe heart of all the major players in the contextual advertising field. Theirearly presence allowed them to create a critical mass of clients, both on theadvertising and content sides of the equation. The quantity and quality of theseclients gives them such a huge advantage it will be hard to overcome. Whyadvertise with a service that has limited numbers of clients specific to yourindustry or field? One of the most important factors in getting successfulcampaigns is the specificity of the market. The more focused the niche, the morelikely the advertising will be successful in converting a potential client into areal customer. This is where Google's early and massive coverage of all marketsprovides it with an enormous advantage.Â
In order to get his clients fluent in the dynamic marketplace ofcontextual advertising, Jeffrey Dorrian directs them to his website's free toolsand resources which allow them to plot their own competitive marketingstrategies. This not only makes them more familiar with the process, but makes them better clients as well. When the level of understanding increases,the ability to participate in the marketing strategy also increases.
Source: Express-Press-Release.com
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