Released on: 31, December 1969
, Author: ProQuo
, Audience: Internet related
LA JOLLA, Calif. Postal junk mail can be a lot of things adrain on the environment, a potential privacy risk, and a major annoyance. But whowould ve guessed it could serve as the inspiration for 10 funny videos? That sexactly what happened when a band of talented video producers accepted a cashchallenge from ProQuo, a leader in stopping junk mail and managing catalogs, tocreate short, funny videos conveying the annoyance and waste of paper junk mail. After sifting through 160 total entries, ProQuo recently posted the Top 10 funniestvideos at www.proquo.com/videocontest and is encouraging consumers to judge theentries for themselves.
The competition is part of ProQuo s ongoing mission to educate consumers about howto take control of their personal information and stop unwanted junk mail. Theaverage adult receives approximately 40 pounds of junk mail each year, which is notonly a nuisance, but an unnecessary drain on the environment.
That s why contest finalist Zack Scott decided to create the video, Sick Mailbox, about his mailbox becoming sick from way too much junk. Scott said the environmentalconsequences of junk mail motivated him to enter the contest. I hate thinking abouthow it goes from a tree to a factory, to my mailbox, to my shredder, to my trash canand finally to a landfill, he said. So much time, money, energy and resources arewasted daily.
Watch Scott's video at www.proquo.com/videocontest
A nother video finalist, Dave Wolfe, said his team was specifically attracted to theidentity theft angle. The ProQuo creative brief captured our attention; we decidedon the identity theft angle and conceptualized it in about 20 minutes, he said. This led us to the overall creation of the video and how it affects the day-to-daylives of people in their homes.
Wolfe s video shows a husband and wife arguing about how junk mail led to the man sidentity being stolen, and how he s been replaced by a new and improved version ofhimself.
Watch Wolfe's video, "ID Theft," at www.proquo.com/videocontest
B rett Slater dreamed up his winning entry by examining the damaging effects junkmail has on the environment. He imagined what trees would say if they could talk andcame up with the animated Poor Eddie. I thought we should hear from the trees.I m sure they miss each other after they are hacked down by loggers. I was able toshow this using new animation software, Slater said.
The trees can thank Slater at www.proquo.com/videocontest
P roQuo, Inc. is headquartered in La Jolla, California and was founded to putconsumers in control of how businesses use their personal information. ProQuo helpsconsumers receive the offers they really do want while stopping the mail they don twant.
Source: Express-Press-Release.com
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