Released on: 31, December 1969
, Author: Pim Bottenberg / Beachname.com
, Audience: Internet related
Moses Onoo leaves the photo shop in Mombasa with a smile on hisface. The Kenyan proudly shows off his new digital camera to his family and friends.It cost nearly 350 US dollars. That s as much as I earn in a year as a nightwatchman. He s holding it as if he has a gold bar in his hands, says PimBottenberg from the Netherlands with a smile. He created the websitewww.beachname.com and gave Onoo the camera as part of this micro-developmentproject."
For a month, Onoo and his team have been filling orders for names written in thesand of Bamburi Beach. The names are then documented with a digital camera and sentby e-mail to the Netherlands. Each photo is then printed there and attractivelyframed. The gift card is then sent to its final destination by mail or e-mail.
You can have a Kenyan beach name card made as a nice alternative for a birthannouncement, or use it for an original greeting or Christmas card, Bottenbergsays. The Internet entrpreneur and his family have been going on holiday to Kenyafor years and became friends with Onoo the night watchman. He earns 25 euros (about35 US dollars) a month, lives in a hut village and has to support a large family. Wewere touched by his life story and daily battle to survive. I have a few on-linebusinesses and started looking for a web businesses with which he and his familycould earn a living. That ended up being www.beachname.com. He had never held acamera before. His own village doesn t have electricity, so he wasn't familiar withInternet and e-mail. I taught him in an Internet cafe, and then we went to thebeach to practice with the digital camera."
On his own feet
It is not simple to write a name well in the sand. There is a lot of stuff on thebeach that has to be cleared away first. You have to make sure that there areshadows around the letters to make it legible. Every high-relief letter is sculpted by hand. The very bright sunlight makes it impossible to view the LCDscreen to check if a photo has turned out okay. Moses first has to find a place inthe shadow and then view the camera under a cloth."
Bottenberg compares his project with the micro-lending programmes that are offeredin more and more developing nations to the disadvantaged so they can start their ownbusinesses. The nice thing is that Moses is now completely comfortable with the newon-line world of e-mailing and uploading photos. He also has other families from hisvillage help him make the beach names. There are now eight families being supportedby www.beachname.com. Terrific, isn t it?"
The use of the Internet and digital photography means it does not matter where therecipient of the beach name card lives. The website is being translated into sixlanguages and expanded. In just a few clicks of the mouse, people can order a cardon-line. The price is 12,50 euro / US$ 17.50 per card and the card is sentworldwide, both digitally and by mail, at no additional charge. It s an original,global gift that makes a name for Moses village in more than one respect, saysBottenberg.
Source: Express-Press-Release.com
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