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How many of us actually tell them what we are doing or better yet show them?
I have been guilty of being to busy to answer questions or saying not right nowdaddy s busy.
All this changed the first time I actually took the time to explain to my daughterjust exactly what I was doing.
My daughter has some challenges that I won t go into here but the result of meexplaining a little bit of what I do and why to her has been no less than inspiringto me.
She took an interest in this whole marketing thing, especially wondering why peoplebuy things and what makes them buy one item instead of a similar one.
We have had lots of conversations about this and looked at lots of products and ads,everything from TV, eBay, online sites and even the who s on the forum. We vediscussed Christmas and observed the transformation of stores and TV ads during theholiday season.
She has learned a lot about.
* Integrity and honesty in promoting a product and many of the various ways to getthe attention of the viewer.
* How a buyer that feels fooled or cheated won t be back and will tell people theyknow not to buy from you.
* Wanting to belong to a group she was sitting next to me when I signed up forthe Alliance forum and witnessed firsthand how building anticipation and exclusivitycan work.
* Selling something you are passionate about - how it won t seem like work and youwill probably have a better chance of success when the passion you have for aproduct show s through.
Soon all these evening conversations and lessons lead to Stephanie wanting her ownwebsite to sell something from.
First she needed some money to launch her site. At the time I was an active powerseller on eBay. Her little brother Thomas James was really into Bionicles (a toy)and was always cruising eBay looking for a deal on the latest Binnacle. One night wewere at Wal-Mart and as usual in the Bionicle section with Thomas. The little toyswere on sell at less than half price. Stephanie suggested that we could buy them andsell them on ebay. We did, we bought them all and sold almost all of them at retailor above. She helped design the ad and suggested posing some out of the boxes forpictures and was involved in the design of the auction ad. Enough was made to starther website. More ebay auctions followed to raise a few more dollars.
After some discussion Stephanie decided what she wanted her website to be about.
She decided on:
* The pet niche an area she is definitely passionate about (three dogs, hamsters,guinea pigs, fish and turtles make their home with us).
* She picked out several private label products and click bank products to promote.
* She chose the domain name freepettips.com
* She bought the website to use a starting point for her site (she picked it outfrom ebay for $25). You can see the beginnings here. http://tomdean.net/Pets (it snot finished this is just the starting point) but it will be up and running soon onher domain.
Her site will be online soon and will include private label products about dog care,click bank products, resell rights products for dog/cat recipes, articles, adsense,and two of her very on products written for her but based on what she wanted them toinclude. One is on buying and caring for hamsters the other is on guinea pigs andincludes plans for the guinea pigs home and an outdoor guinea pig play box. Ofcourse I will be the one to finish up the site and get it on the web but theconcept, product selection, chosen design and her products were all decided on byher. Think of all she will be learning from this process that she is involved withevery step of the way.
Many of her own graphics will be used on the site and in the products. She went fromcoloring graphics with crayons (her other passion) to drawing them in a paintprogram using a pen mouse that she purchased from her ebay proceeds.
All of this from dad just answering some questions and deciding not to say I m busyright now .
I know we all get busy and stressed especially when that site is just not workingout or your latest mailing didn t do much for you. But take some time when thelittle one ask what you are up to. You may be surprised by how much they are reallyinterested in what you are doing and how much your time means to them. You will alsobe surprised with what they can teach you if you just listen.
* My daughter is 11. She is currently taking art class and learning to draw onlinewith a mouse pen using photo impact and ms paint along with getting her websiteready to launch.
