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- Reveals the type of web-browsing device used by website visitors -
Zaption.com announce the launch of Handsetdetection.com today. This ground-breakingservice provides users with the knowledge of which device each visitor to theirwebsite is using whether it be phone, blackberry or other portable device. Thereare currently over 7000 device variants the service can identify.
Handsetdetection.co m have recently launched a beta service globally. The system,once connected to a website will identify what device each person is viewing yoursite from. Armed with this information, web developers and designers can thendisplay the correct view to match the expectations, features and limitations of eachdevice such as a touch screen UI for the I-Phone browsers
The handsetdetection.com mobile analytics dashboard provides a real time insightinto audience devices.
Why is it important?
With the rapid change within the mobile phone industry and the advance of newhandsets across the world, more people are accessing websites from mobile andhandheld devices than ever before. In fact, in some countries such as India, themobile device is now becoming the primary point for internet access.
What happens to a website that does not use this technology?
Websites written in FLASH or built for large traditional laptops and desktops arelikely to unusable or offer a poor user experience when viewing from small screendevices such as a mobile (cell) phone, blackberry and other similar handsets.
The more knowledge a web developer has about the user s device the better theirability to optimise a site for the visitor.
Why now?
We all await the launch of the new Apple I-Phone with great anticipation. Accordingto mobile research firm m:Metrics, almost 85% of the I-Phone owners interviewedbrowse the Web on their phones, versus 58% of the U.S. smart-phone market and 13.1%of the overall U.S. mobile market. If the version two of the I-Phone has the sameimpact as version one, there will again be a substantial increase in activity whencompared to the industry prior to the launch of this device. This is also helped bythe ever growing [and reducing cost] of WiFi network access, and general 3G dataavailability.
David Manjra, Director of Zaption.com says:
"Looking to the future, there will continue to be a rapid increase in mobile phoneand portable device web surfing. In two years' time, your website audience will beas likely to come from a mobile device as it is from a traditional computer."
"It is vital that marketing departments and website owners do not lose that contactwith their customer through badly formatted or unviewable websites. If they seizethe opportunity now, they can future proof their site, and stay one step ahead oftheir competitors"
Handsetdetectio n.com is offering this solution as a free service while in Betaphase. Visit www.handsetdetection.com for more information.
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AB OUT HANDSET DETECTION.COM
Handsetdetectio n.com is a Zaption group company. Handsetdetection.com's database ofdevices contains over 7000 devices, and is updated daily. The system can beconnected to any website or digital element such as online marketing andadvertising. The system can also be used by mobile content service providers. Thehandset detection system can also be used as a standalone mobile analytics service.
The service is currently in beta phase. Additional features and services will belaunched in the next few weeks to extend further the capabilities of the system.
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ABOUT DAVID MANJRA
David has 15 years experience within the technology and new-media sectors,specialising in mobile and digital media. Having worked in the UK and Australia as anew media consultant, David is now the Director of Zaption.com andHandsetdetection.com
Davi d Manjra is available for comment on future related articles and where insightsinto the digital marketing and mobile marketing sectors are requested. To contactDavid Manjra for further information on this Press Release or for any other matters,please email him at david@handsetdetection.com
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