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Creation of a Hybrid  MySpace and  iTunes for the Global Indian market
New York, NY: - Looking for the latest Bollywood songs online? Want to learn moreabout your favorite artists from the Indian sub-continent? Finally, a  Desi SpaceÂ'with  Desi Tunes.Â' SaffronConnect.com, the primary online social networkingplatform centered around audio and video content from the Indian sub-continent,announces its official launch. Saffron Connect is focused on serving global marketand seeks to be the first-of-its-kind online music and social networking destinationdirectly targeting the community from the Indian sub-continent. It will provideinnovative content and entertainment services through online, mobile, emerging, andtraditional distribution channels.
SaffronConnectÂ's tagline  Desi Space, Desi TunesÂ' sums up the companyÂ's vision - tobecome a key online destination for a worldwide audience looking to  connectÂ' withusers and content from the Indian sub-continent.
In terms of content, SaffronConnect.com will include a range from established bandsto upcoming artists, major music labels to independent producers. The  DesiÂ' marketincludes the residents of India, Pakistan, Tibet, Nepal, Sri Lanka and Bangladesh,as well as the non-resident community who live around the world.
Key Highlights of SaffronConnect.com include:
-- A platform that creates a hybrid of  MySpace and  iTunes  allowing independentartists, music labels and video content owners to upload, share and sell theircontent to a community of users with interests in media from the Indiansub-continent. Users, in turn, will be able to sample, hear, download and sharesongs among their friends and other members. Some key artists whose content iscurrently available on Saffron Connect include RDB, Bally Sagoo, Rishi Rich, Gunjan,Karmacy, and Bohemia. Content from Saffron Connect will also be distributed toservices such as iTunes, Yahoo Music, and more.
-- User engaging modules that integrate web profiles, blogs, instant messaging,e-mail, music downloads, photo galleries, classified listings, events, groups,chatrooms, and user forums to create a connected community. The main features include:Music: Members can search, play, and download music based on albums, new releases,genres etc. Artists can upload music for sale and distribution.Browse: Members can search for friends, update profiles, chat, and see who is online.Gallery: Members can post photographs to be viewed by other membersRate: Members can rate photographs and users.Blogs: Members can post blogs as well as share thoughts and ideas.Events: Members can post and browse city specific events.Groups: Members can join different groups based on interests, etc Forum: Members can post questions and initiate discussions.Poll: Members can post questions online and get feedback.
-- Creation of a social networking portal centered around audio and video content.
-- A management team with extensive online and business experience coupled with vastmusic industry background from the Indian subcontinent.
SaffronConnect.com plans to enhance and support the existing infrastructure andcontent as well as tap into additional distribution to create an ideal foundation onwhich the company can meaningfully increase its online presence.
To generate consumer awareness, SaffronConnect.com will launch a consumer marketingcampaign, including television, print, radio and outdoor, as well as viral marketingand it plans to roll the service out globally later in the year. Such activitieswill happen simultaneously in both the US and India.
On the other hand, SaffronConnect.com will also attract companies looking to reachthe South Asian consumer through its single gateway by offering them attractivemarketing opportunities both online and offline.
About SaffronConnect.comSaffronConn ect.com is a music and social networking destination focused on servingthe global South Asian market. The activities of SaffronConnect are conductedprincipally in the United States, the United Kingdom, and South Asia.
For further information, please visit www.saffronconnect.com
PRESS CONTACTS:Peepul PRSri Bhattacharya/Gayatri Hingorani 646.495.6223
