Released on: 31, December 1969
, Author: Rupiz Media
, Audience: Internet related
In a recent survey jointly conducted by the Sales LeadManagement Association with B-to-B magazines, the findings indicated a growing trendtowards increasing lead generation budgets by the marketers. During Q3 and Q4 in2008, nearly 45.4% of 273 corporate marketers are projecting to augment their leadgeneration budgets. For targeting actual sales at this time of economicdeceleration, such marketing devices will prove to be more profitable.Lead generation is emerging as the new magnet to attract maximum actual sales. Hereare some interesting findings of the survey:-Lead generation exercises are set to be the top most preference for 49.9% of marketers-39.4% of marketers aim to hike lead-generation expenditure by 11% and 20%-In contrast, only 10.3% of marketers plan to spend less on lead-generation duringthe second half of 2008Meenakshi Wali Business Development Head and Co- founder Rupiz Media (http://www.rupizmedia.com/) states that Leadgeneration is all set to become the best tool to generate long term benefits forboth the marketers and the customers. She also stated that striking a balancebetween lead generation and marketing activities will enable B to B marketers tofind out their best customers and how they became their best customers. The processis equally important as it will show the path to garner more customers andsimultaneously boost the sales.Rupiz Media is a premier Onlinemarketing firm providing services in SEM and business application softwaredevelopment and their network strives to provide perfect business platform forglobal merchants, offering them a sea of benefits.These statistics clearly reveal the drift towards favouring cost effective andresult oriented marketing practices.
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