Released on: 31, December 1969
, Author: Comodo Group Industry: Software Press Release Summary: Laminator.com chooses EV SSL as a strateg
, Audience: Software related
ey City, NJ (November 01, 2007) -- As more and moreeMerchants recognize the value of EV SSL Certificates as a site verification toolthat increases trust, Comodo, a leading Certification Authority, is pleased toannounce today that many businesses are selecting EV SSL Certificates to improvetheir overall sales operational profitability. Most recently, Laminator.com, aleading online retailer in the lamination and binding supply business, has deployedEV SSL certificates as a strategy to help redistribute sales from their call centerto their more cost efficient website.While EV SSL Certificates have come to be recognized as a powerful tool to increasecustomer confidence by displaying a conspicuous green indicator in the address barin Microsoft IE7, the market is also recognizing that EV SSL Certificates can helpimprove the ROI of all sales operations by increasing online sales conversions thatare now being completed by live phone operators. "Many of our customers aregovernment agencies, schools, and business who find the products they want on ourwebsite but then call in to make a purchase. They do this because they are concernedabout potential phishing threats" said John Moorehouse, CEO of Laminator.com. "WithEV SSL Certificates we can alleviate this concern and reassure customers that theyare indeed on our site and not a phishing site. Even a few points of salesredistribution from our call center sales in favor of our website will have a hugepositive impact on our bottom line".Comodo EV SSL Certificates verify the identity of online merchants through anextensive authentication process which is then visually communicated to onlinevisitors via a green indicator in the address bar of the site. This visual indicatorreassures customers that the site visited is indeed the business it claims to be andthat their online transaction will occur in a safe and encrypted manner. EV SSLCertificates help mitigate the threat that consumers may be divulging theirsensitive information thus improving operational efficiency through increased onlineconversion."In 2006 when we launched the CA/B Forum, the standards body that developed theguidelines for EV SSL certificates, it was our hope that we could help eMerchantsimprove the trust equation on their site so that more consumers would feel safeonline and be willing to then buy online", said Melih Abdulhayoglu, CEO and ChiefSecurity Architect of Comodo. "The type of strategy that Laminator.com isimplementing with EV SSL certificates is exactly what we intended - creating trustin the marketplace by creating new ways for eMerchants to generate more trust andultimately more sales with higher profitability".To learn more about Comodo EV SSL certificates, please visit; www.instantssl.com
Source: Express-Press-Release.com
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