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New World Company Looks for New Thinkers to Carry the Olympic Flame
Bangalore, August 8, 2007 Lenovo, a worldwide leader in the PC market, announcedtoday that with the help of Google it will conduct a global online search for theworld s most innovative thinkers to participate in the Beijing 2008 Olympic TorchRelay. As a Worldwide Partner of the Olympic Torch Relay and of the Olympic Games,Lenovo will celebrate the power of inspiration across the world by honoringtorchbearers who embody the Olympic Spirit.
These new thinkers will participate in the historic China portion of the Beijing2008 Olympic Torch Relay. Lenovo's innovative torchbearer selection program willmake extensive use of the Google platform. Starting next week, Google search usersand affiliated Web site visitors will be directed to www.Lenovo.com/torch bypromotional links and can register for Lenovo s global torchbearer search. At theend of September, 20 entrants from around the world will be selected to create andsubmit videos on YouTube showcasing how they exhibit the Olympic ideals and newthinking.
Visitors will cast their votes on the videos submitted in October, and the top threevote-getters will be nominated by Lenovo to be torchbearers for the 2008 OlympicTorch Relay. In the coming weeks, Lenovo will also launch several country-specifictorchbearer selection programs.
As a worldwide partner of the Olympic Torch Relay, we are very excited to bringtorchbearer opportunities to the general public through Google. This is aninnovative approach to torchbearer nomination, said Deepak Advani, Senior VicePresident and Chief Marketing Officer of Lenovo. Using Google s unsurpassed searchand hosting platforms, we will invite people to nominate new thinkers -- those whoembody our company s philosophy and share in our global vision. New thinkers arerepresentative of our passion for ingenuity and exemplify the entrepreneurialspirit.
The criteria for a new thinker : Motivator One who inspires the community to achieve goals and conquer obstacles Provocative One who disregards traditional boundaries in carrying out a greatand difficult endeavor Imaginative One who thinks outside the box outside of national and culturallimitations Individualistic One who demonstrates independence in both their thoughts andtheir actions Explorer One who seeks new ways of doing and achieving
To show appreciation for New Thinkers registering in the campaign, Lenovo willmanage weekly promotions to award them Lenovo Olympic pins, Olympic Torch-themednotebook PCs, and even the real Olympic Torch itself. Lenovo, winner of multipleawards in PC design, is also the designer of the 2008 Olympic Torch.
The official torch lighting will take place in Olympia, Greece, in March 2008. Thetorch is planned to travel to 22 cities in five continents before spending 97 daystraveling to more than 100 cities in Mainland China. It will arrive at its finaldestination in Beijing on August 8, 2008, marking the start of the Beijing 2008Olympic Games. It is the longest ever Torch Relay in Olympic history with morecities visited than any past Games.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best-engineeredpersonal computers. Lenovo's business model is built on innovation, operationalefficiency and customer satisfaction as well as a focus on investment in emergingmarkets. Formed by Lenovo Group's acquisition of the former IBM Personal ComputingDivision, the company develops, manufactures and markets reliable high-quality,secure and easy-to-use technology products and services worldwide. Lenovo has majorresearch centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; andRaleigh, North Carolina. For more information, see www.lenovo.com.
For further information please contact: -
Soumya RajanSampark Public RelationsBangaloreContact No: 25202111 / 10
