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Commenting on the merger, Mr. Ahmed Al-Azzawi, Director, Source IT Group, said, This merger has come about as a result of us listening to our customers and marketneeds and evolving to deliver a better service through providing a complete range ofproducts within the PDA/Smart phone category. With the merger of Link RetailDistribution within Source IT, we are now in a position of offer our retail partnersall the leading brands of PDA/Smart phones from one source. Hence, we can operatewith greater economies of scale that lead to higher levels of efficiency.Â
"This merger will offer our combined people much greater opportunities to developand grow with the business," commented Mr. Ahmed Ashraf, HTC Brand General Managerwithin Link Retail Distribution.  The merger is a fantastic step forward for all. Asa result, we have been able to amalgamate our back-office operations within theGroup, thus allowing us the opportunity to concentrate on developing and maintainingrelationships, by providing a quality service to our customers .
The merger will have a positive effect at a retail level, whereby for the first timein this Region, retailers will have the ability to purchase products for an entirecategory from a trade-only distributor. As a direct result, Source IT is wellpositioned to offer a full category management solution to its partners, rangemanagement, profiling, stock inventory controls, replenishment when and whereneeded, through to advertising, merchandising and support in sell out activities.As seen across Western Europe and the United States, category management can helpretailers achieve a reduction in operational expenses while increasing efficiencythat makes a positive contribution to a retailerÂ's bottom line.
In conclusion Ahmed Al-Azzawi highlighted that the move will also enable the newenlarged company to address the corporate and operator market segments, which areevolving rapidly in the region. Mr. Al-Azzawi further added,  At Source IT, we areconstantly thinking of the future, evolving our business to take advantage of marketand channel opportunities. As we grow, we need to continually look at further mergerand acquisition opportunities, as well as signing possible regional alliancesallowing us access to new markets and territories, which will help to create truevalues in our business .
About Source IT: SourceIT was established in January 2004 with the key objective -  to offer a fullend-to-end retail distribution solution to the Middle East channel .
Source IT is one of the fastest growing companies in the Region, with a clear 100%trade only business model focused on mobility products and accessories. Source IToffers scalable, turn-key retail solutions, providing true addition to theirpartners.
