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These sites aim at buyers in Germany, France and other countries speaking the samelanguages. This is one of the crucial steps that Audio4fun.com wants to carry out in2006. Ms. Helen Le, Sales  Marketing Manager explains this as  the first big stepto get into the European market, a place considered as  extremely conservative,especially to the software producer.Â
Audio4fun.com  a popular name in audio and video software  sparked thislocalization process in late 2005, and the first two targeted markets were Japan andItaly  the lands where few giants have full commitment to please the fussycustomers. This is part of the companyÂ's strategy to expand its business in Asia andEurope.
Localization is not a new concept, but no one can deny that this process brings outgreat benefits to both of its partners.
A new market is never as easy as ABC. Differences in language, laws, consumerhabits, shopping attitudes, business traditions and customs, etc. all may discourageeven big companies. No matter how careful your market research is, you can not avoidthese discrepancies. However, things will become smoother with local partnersbecause they can help overcome all cultural and geographical obstacles. Once youhave a thorough understanding of the region, the only remaining problem is time.
As for local partners, this partnership enables them to approach new technologies,which are often superior to domestic ones. If Audio4fun.com had taken risks bybringing old or outdated software to Japan, it would certainly have failed. In fact,it did not. Besides technical benefits, local partners can also make profit on thecooperation. This amount of money may come in the form of commission or bonus.Taking the affiliate program of Audio4fun.com as an example, we see that eachaffiliate in the monthly Top 50 best selling can receive an extra amount of bonus.Obviously, the local partner does not get any loss through this kind of business.
In short, localization is mutually beneficial to both partners. The better relationyou have with the local partner, the better result you can achieve at the newmarket. Only with this localizing step, a company can widespread its influence, asMs Helen Le kept insisting, Â We know that localization on global extent is the onlyway that Audio4fun.com can bring fun to the multimedia world. And of course, wecanÂ't do it all alone, we need you, our local partners.Â
About Avnex Ltd.,
For many years, Audio4fun.com has dedicated to developing the products that canbring changes to the way we communicate with the whole world. Audio4fun.comspecializes in 03 core areas: Audio and Video Morphing Algorithms, Audio and VideoStream Interception, Audio and Video Real Time Effecting.
The wide range of products from Audio4fun.com can be found at http://www.audio4fun.com
