This year s ad:tech event is the third for London, and will focus on the customerand aim to give brands, agencies and publishers the knowledge, tools and confidencethey need to better engage with consumers online.
Christophe Asselin, european marketing director at ad:tech explains, We are verymuch looking forward to this year s show, because it has never been more importantfor us to come together as a collective and re-discover our customers. For us, thatis what the September 2007 show is all about the consumer. Mobile marketing,social media and interactive TV are radically changing how the consumer absorbsmedia, and through our expert guest speakers this is something that delegates willget the opportunity to see addressed.
The opening address is on Day One is to be given by Alan Rutherford, chief executiveofficer at Digitas Global and former vice president of global media at Unilever.
A broad range of digital marketing topics will be covered over the course of the twodays, ensuring delegates have as broad range of knowledge to take away as possible. Sessions include:
Day OneStrategic VisionOverview: Agencies, Mobile Operators and Entertainment experts discuss how onlineadvertising and digital technology are transforming their business, and changes inconsumer consumption patterns Panellists include: Nigel Morris from isobar, Shan Henderson from Vodafone and PeteCowley from Endemol UK
Multichannel Marketing and AdvertisingOverview: How to achieve a single brand experience across all channels, planningefficiently and measuring the customer experiencePanellists include: Scott Gallacher from BSkyB and Mark Cameron from Mazda.
Day TwoStrategic VisionOverview: Brands, Publishers and PR Leaders discuss how online advertising anddigital technology are transforming their business, and changes in consumerconsumption patterns Panellists include: Elizabeth Chambers from Barclaycard, Jill Orr from CNETNetworks and Niall Cook from Hill & Knowlton
The Economics of InteractiveOverview: Where will further consolidation be seen the panel s view on search,mobile, video and virtual worldsPanellists include: Simon Waldman from Guardian Media Group and Nasser Batley fromDresdner Kleinwort
ad:tech London aims to show marketers how to increase their online ROI, how tore-engage with their target audience and how to source the best solutions forachieving the above.
To register for the two day show, do so by visiting the ad:tech London Website athttp://www.ad-techlondon.co .uk/.
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----Notes to editors----
Ad-tech London 2007
When: 26-27th September 2007 Wednesday 26th: 09.00 - 17.00 (Registration from 8.00) Thursday 27th: 09.00 - 17.00 (Registration from 8.00)
Where: Olympia 2, Hammersmith Road, London, W14 8UX
How to get there: http://www.ad-techlondon.co.uk /adtechlondon/useful_informati on.html
How Much: In Advance 1 x One day delegate badge: 595.00 (exc. VAT) 1 x Two day delegate badge: 795.00 (exc. VAT) 3 x Delegate badges + 1 complimentary badge: 2385.00 (exc. VAT)
On Site 1 x One day delegate badge: 695.00 (exc. VAT) 1 x Two day delegate badge: 895.00 (exc. VAT) 3 x Delegate badges + 1 complimentary badge: 2685.00 (exc. VAT)
Full list of exhibitors:http://www.ad-tech london.co.uk/adtechlondon/exhi bitors.shtml
List of guest speakers:http://www.ad-techlo ndon.co.uk/adtechlondon/speake rs.shtml
Programme for both Day One and Two:http://www.ad-techlondon. co.uk/adtechlondon/conference. html
Click on Media Alerts to register (http://www.elementalcomms.co. uk/register) toreceive forthcoming news from Elemental Communications and its clients.
This press release is available in PDF, plain text and Word formats. Photographsare available of the ad:tech team.
The media spokesperson for ad:tech is Christophe Asselin, European Marketing Manager.
About ad:tech Londonhttp://www.ad-techlondo n.co.uk
Dedicated exclusively to Interactive Advertising and Marketing Technologies such asInternet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing andE-Commerce, ad:tech London is the only event in the UK that gives its visitors fromblue-chip companies and SMEs the opportunity to investigate a complete range ofend-to-end interactive advertising and marketing solutions. ad:tech LONDON is aunique opportunity for CEO, brand/product managers, marketing directors, mediaplanners/buyers, creative directors, campaign managers, advertisers, agencyexecutives, sellers, and suppliers to understand what interactive technologies cando as part of the promotional mix and how to generate results that translatedirectly into increased performance and ROI.
About dmg world mediahttp://www.dmgworldmedia .com
An international exhibition and publishing company, dmg world media produces over300 market-leading trade exhibitions, consumer shows and fairs each year andpublishes 45 related magazines, newspapers, directories and market reports. dmgworld media employs more than 700 people and maintains a worldwide presence throughmore than 30 offices in the United States, Canada, the United Kingdom, France, theUnited Arab Emirates, China, Australia and New Zealand. dmg world media is awholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of thelargest and most successful media companies in the UK. For more information on dmgworld media please visit http://www.dmgworldmedia.com.
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