Released on: 21, March 2006
, Author: MAGE Auction
, Audience: Internet related
arly March 2006, the offices of The Route 66 Auction (theparent company of MAGE Auction) received a phone call from an AVON representativewith a request. She wanted to list her products for sale on the site. There was aproblem The Route 66 Auction is devoted solely to automotive products and services.MAGE Auction, which had initially been an automotive only site, was sitting idly, asthe auto niche was filled by its parent site. Thus, an idea was born Transform MAGEAuction into a sister site to The Route 66, with a focus on women and products forthe home and family."The change to a women and family focus is such a natural transformation; I am alittle surprised we didnÂ't think of it sooner, said Theresa Corliss, Owner of MAGEAuction.  With The Route 66, we have all the products you would find in a garage oron the road; now we can create a portal to buy and sell everything you would find ina home or in a womanÂ's purse. Now, itÂ's as if The Route 66 is the Gone in SixtySeconds and MAGE is the Fried Green Tomatoes of auction sites! The anchor stores of the MAGE Auction site are MrsAVON and TupperwareQueen, both arewoman-owned and operated, as are the Isis Botanicals, TiggerÂ's Trinkets and MAGEProducts stores. The selling categories have been modified and geared toward thesiteÂ's focus, and include cosmetics, skin care, health & wellness, perfume &cologne, jewelry & watches, clothing & accessories, home entertainment, stationery &office, kitchen & dining, home dà cor/furnishings, gift sets/baskets, crafts/craftsupplies and others. The site welcomes male-owned stores and items as well, the onlyrequirements are that the items be legally allowed for sale, and should fit withinthe women, home and family orientation of MAGE Auction.  While our focus may be exclusive, we certainly have no desire to exclude anyonefrom utilizing MAGE Auction, rather our intent is to create a highly targetedmarket for sellers, explained Corliss.  Our goal is to produce a marketplace sofocused that when a consumer thinks of buying home and womenÂ's products online,they think MAGE Auction. The new MAGE Auction was officially launched in mid-March 2006. MAGE Auction offers full-featured online auctions and a wide variety of store setupand maintenance options. Registration is free. For more information, visithttp://www.mageauction.c om, email: info@mageauction.com or call 314-259-1175.
Source: Express-Press-Release.com
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