Released on: 29, August 2007
, Author: Alison McNeill
, Audience: Internet related
NEW YORK August 29, 2007 Magnify.net, peer-driven onlinevideo discovery and broadcast channel for people, groups and businesses, is invitingits site owners to participate in the community-driven beta test of its breakthroughprogram the AdShare Network. Rooted in the company s core vision of empowering itscommunity members, the new AdShare Network gives site owners complete control overtheir advertising strategy, including singing up and deploying their own adinventory. This program lets owners monetize their pages while balancing theunique needs of their visitors and advertisers.
Magnify.net gives its users the tools and resources to discover, review, organizeand share content-specific video with like-minded individuals - regardless of whereit s hosted. Unlike other sites that are warehouses for vast numbers of video,Magnify.Net lets its users tailor their video channel for their own interests andthat of their target community. The Magnify platform searches, sorts, and deliversvideo based on a site s unique interests and allows owners to review and approveonly the video that meets their content and quality criteria.
Without a formal launch, Magnify.net already boasts 10,000 video channels built byindividuals and small business owners since its beta introduction in January 2007,and has seven million page views in July.
As television continues to lose mindshare to the Internet, web-based advertising isgaining well-deserved focus. According to research firm eMarketer, online adspending in the U.S. will rise from $16.4 billion, or 5.8% of total U.S. adspending, in 2006 to $36.5 billion, or 11.3% of total spending by 2011. With itshighly curated and content-specific video, Magnify sites offer online advertisersthe perfect vehicle for reaching their target audience.
We see the next 24 months as a critical turning point for ad dollars. By launchingthe AdShare Network now, we re giving our users a head start in determining whatadvertising strategy works best for them, their advertisers, and their visitors, said Steve Rosenbaum, founder and CEO of the Magnify.Net team. Each day we seepower shifting from Madison Avenue to Main Street and a new economy is growing uparound video-centric communities of content. This means that individuals or smallbusinesses with passion can become the central place for content consumers. Andthat s exciting.
RC Universe intends to grow the RCUvideos.com platform with Magnify.net as ourvideo solutions provider, said Marc Vigod, Co-Founder of RC Universe. We believethe growth of video online will continue and we want to go along for the ridetogether.
About Magnify.netMagnify.net is founded by a team of experienced media, technology and Webdevelopment entrepreneurs with a strong track record of best-of-breed innovations.The Magnify.net team is led by Steve Rosenbaum -- one of the early innovators in theuse of small format video, and user-created video. Rosenbaum created MTV Unfiltered-- the first series produced entirely by viewers, and directed the multi-perspectivefeature Documentary "7 Days in September". Magnify has been financed by its foundersand a group of private individuals. More information can be found at www.magnify.net
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For more information:
Alison McNeillFuture Works, Inc.408.428.0895 112alison@future-works.com
Source: Express-Press-Release.com
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