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At 10 million page views per month and 15,000 different content channels, Magnify isdemonstrating that Web video is on its way to completely eclipsing networktelevision.
Magnify.net turns couch potatoes into content curators by giving them the tools andresources to discover, review, organize and share content-specific video withlike-minded individuals regardless of where it s hosted. Video can be collectedfrom multiple video networks and aggregated onto one channel.
The company is rolling out a complete customization toolkit that makes it easier tocreate branded online broadcast channels, discover and integrate Web video, andanalyze visitor statistics and activities.
Unlike other sites that are warehouses for vast numbers of video, Magnify.net letsits users tailor their video channel for their own interests and those of theirtarget community. The Magnify platform searches, sorts, and delivers video based ona site s unique interests and allows owners to review and approve only the videothat meets their content and quality criteria.
User-driven networks are already being deployed by web partners large and small.
- QuePasa, one of the largest Spanish language community sites, recently launched
- QPNN.com, a user-generated news service built entirely on the Magnify.net platform.
- RCUvideos.com is a 300,000 member community of radio controlled air plane flyers.
And YouSurfTubes.com is the fastest growing community of surfers who make, share,and organize surfing videos on the web. And those are just three examples of the15,000 community-powered video networks that represent the fastest growing newsector in the emerging video ecosystem.
Magnify.net released the following new technology to support enhanced communitycuration:
- The "Magnify This" video grabber browser bookmarklet transforms channel admins andvisitors into content curation deputies by allowing them to embed a video from anyof the most popular video sites into a magnify channel with a single click. Thisfunctionality currently works with YouTube, Yahoo, Metacafe, Daily Motion, andBlip.tv videos.
- Curation logins are expanded with the new 'Editor' login feature, giving multipleusers the ability to manage and sort videos.
- Icon Customization gives admins the ability to replace the Magnify.net navigationicons with their own customized jpgs.
- User-controllable thumbnails offer the ability to replace the thumbnails with analternate graphic image to represent each video.
- Site Admin's Graphic Image Uploads incite creativity, giving admins more controlover the customization of their channels with uploaded custom graphic elements.
- Home page mini player module allows channels to show a pre-selected video whenvisitors arrive, as well as enables visitors to view other videos directly on thehome page.
- "Latest activity" modules display recent members, recent playlists, and recentactivity and provide a live feed of uploaded videos, comments, votes, and playlistcreation.
- Cross channel playlists are designed for admins who have multiple networks tiedtogether into a network. They can now cross-promote playlists from one networkchannel to another.
- Enhanced statistics reporting delivers much deeper data on video views, pageviews, uniques, widget views, and provides the data in a new bar chart form.
- Video counters can display view counts in thumbnail displays for all to see.
About Magnify.netMagnify.net is founded by a team of experienced media, technology and Webdevelopment entrepreneurs with a strong track record of best-of-breed innovations.The Magnify.net team is led by Steve Rosenbaum -- one of the early innovators in theuse of small format video, and user-created video. Rosenbaum created MTV Unfiltered-- the first series produced entirely by viewers, and directed the multi-perspectivefeature Documentary "7 Days in September". Magnify has been financed by itsfounders, Venture Capital firm Next Stage Capital, New York Angels, and ActiveAngels Investors, and a group of private individuals. More information can be foundat www.magnify.net
Contact:Alis on McNeillFutureWorks PRalison@future-works.com 408-428-0895 Ext. 112
