Magnify net to Power Web Video Curation Platform with Amazon S3

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Released on: 31, December 1969
, Author: Alison McNeill
, Audience: Internet related

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NEW YORK Dec. 7, 2007 Magnify.net, a peer-driven onlinevideo discovery and broadcast channel for people, groups and businesses, todayannounced their use of Amazon Simple Storage Service (Amazon S3) to host its rapidlygrowing online video curation platform.

Currently delivering more than 12 million page views per month and serving over20,000 high-quality user-generated content publishers, Magnify.net is the fastestgrowing video platform on the web today.

Unlike typical social networks that host video and connect people, Magnify.net turnscouch potatoes into content curators by giving them the tools and resources todiscover, review, organize and broadcast themed video with others regardless ofwhere it s hosted. Videos can be easily collected from other networks or uploadeddirectly to Magnify.net and aggregated into one action-packed, topical channel. Users can fully customize their channels to reflect their personal or corporatebrand as well as share ad pages through the Magnify Ad Network to also monetizetraffic.

"We are focused on ingesting, transcoding, and delivering Flash video. We tested anumber of CDN's, and then decided that Amazon S3 provided the scalability anddelivery performance that we needed, explained Magnify.net CTO Simon Cavalletto. "Ithought of Amazon S3 as a solid back end solution for storage, but I was surprisedat the scalability, performance and transparency of its solution for video.Magnify.net expects to offer more video solutions to our partners and Amazon S3provides the scalability and reliability to do that."

Magnify.net highlights an innovative use of Amazon S3 to provide users with apowerful video collection and monetization platform, said Steve Rabuchin, AmazonWeb Services Director of Developer Relations. Magnify.net is a great example of theability for companies to deliver video at web-scale with minimal up-front cost usingAmazon S3.

Unlike many sites that search of a vast numbers of video, Magnify.net lets its userstailor their video channel for their own interests and those of their targetcommunity. The Magnify platform searches, sorts, and delivers video based on asite s unique interests and allows owners to review and approve only the videothat meets their content and quality criteria. It also gives network administratorsthe tools to discover and integrate Web video and analyze visitor statistics andactivities to get first-hand information in order to improve the visitor experience.

About Magnify.netMagnify.net team is led by CEO Steve Rosenbaum, one of the early innovators in theuse of small format video, and user-created video. Rosenbaum created MTV Unfiltered,the first series produced entirely by viewers, and directed the multi-perspectivefeature Documentary 7 Days in September. Magnify.net has been financed by itsfounders, Venture Capital firm Next Stage Capital, New York Angels, and ActiveAngels Investors, and a group of private individuals. More information can be foundat www.magnify.net

Media Inquiries:Alison McNeillFutureWorks PRAlison@future-works.com 408-428-0895 Ext. 112

Amazon Media Hotline:206-266-7180


Source: Express-Press-Release.com
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