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Depending upon who you ask, RSS stands for "Really Simple Syndication" or "Rich SiteSummary". Regardless of what you call it, RSS is a way to automatically publish(syndicate) someone else's content on your web site. Now don't worry, that's not thesame as stealing someone else's content. There is nothing illegal about using RSSfeeds. In fact, the publisher of the content wants you to have it show up on yoursite and that's why he or she makes it available as an RSS feed to begin with.
So what's in it for all parties concerned?
Using RSS is a win-win for both the publisher of the content, who gets their nameout to potentially millions of sites and you, the web site owner who is pulling thecontent onto your site.
Content, by the way, means anything that a publisher decides it means. Typicalcontent includes news headlines, new product update notices, blog summaries and lotsof other stuff. It's the "content" portion of the equation that's good news for you.
Show me the money
One of the best features of hosting RSS feeds is that it gives your site an endlesssource of freshly updated and relevant content. This content acts as natural searchengine spider bait which they will fill their little tummies on and come back formore every day. Their appetite for fresh content keep your rankings up.
Sticky Loyalty isn't a new Ben & Jerry's flavor, but it should be the goal of anyserious webmaster who wants to create a web site that visitors return to over andover again. The use of carefully selected RSS feeds can make that happen by offeringunique content which can't be found anywhere else.
Now please don't make the mistake of thinking "But they can get that same content atthe publisher's site, why should they come to mine?". Just build it and they willcome! Sorry, I couldn't resist saying that, but it's true. In addition to the RSScontent, which they surely can get somewhere else, you are going to add your ownsticky loyalty stuff that's all about whatever your site is all about to begin with.That combination of your own content and the RSS feed makes visiting you a purelyunique experience that can't be found anywhere else.
You don't have to be a member of the Geek Squad to start showing RSS feeds on yoursite. Just visit any of the links below and get busy using RSS to make mo' money.
