Released on: 21, August 2006
, Author: Larry Caretsky
, Audience: Software related
In Manufacturing.net, manufacturing journalist Thomas R. Cutlernotes, Â Some ERP vendors offer industry specific CRM solutions; many do not. Bolt-ongeneric CRM solutions are frequently sold as the panacea; few are.Â
Larry Caretsky, President of New Jersey-based Commence, (www.commence.com/mfg),develo pers of a stand alone industrial CRM solution, suggested that most ERPcompanies offering CRM have shortfalls.  Managing the sales cycle and salesrepresentative performance, marketing campaign management and integration withcustomer support are not provided by ERP tools, he said. CRM is not the strengthfor most ERP systems, which often utilize an add-on module but are rarely a fullCRM package. In many cases, industrial customers who require full CRM capabilitiesare relegated to third party products or services.
Stand alone industrial CRM solutions provide effective lean CRM processes as long asthe vendor truly understands the nuances and idiosyncrasies of the manufacturingsector; most do not. Generic databases do not address central issues facing allindustrial operations. According to Caretsky, Â Smart industrial organizationsgather several key data points during customer research, which helps to define a CRMprofile.Â
According to Cutler,  Expertise in industrial CRM is more significant than whetherfully integrated in an ERP system or stand alone industrial CRM; vendor experiencein industrial sales and marketing trumps the selection of technology. The completefeature article may be read at http://manufacturing.net/artic le/CA6363848.html.
Commence offers industrial companies complete  Freedom of Choice to select thesolutions and platform that best meets the business requirements of manufacturersand distributors. The comprehensive CRM Industrial application suite is availablefor use on premise or on-demand as a hosted service. Industrial leaders often builddepartmental CRM solutions with the award winning Commence Industrial CRM Framework.These choices are why so many industrial companies choose Commence as the solutionfor managing customer relationships. All Commence Industrial solutions supportmobile or wireless connectivity and integration to back-office accounting and ERPsystems.
Source: Express-Press-Release.com
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