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The following further suggests the level of interest Baby Boomers have in creatingtheir own Web site:Among U.S. Baby Boomers who do not currently have a Web site 34% would consider launching a Web site to make money 24% would consider launching a Web site as a hobby or pastime 24% would consider launching a Web site to keep in touch with family andfriends
Despite the interest many Baby Boomers express in launching a Web site, the surveyresults suggest that some Baby Boomers who do not have and are not planning tolaunch their own Web site are apprehensive that such endeavors are too expensive andcomplicated. Baby Boomers who do not presently have and are not planning to launchtheir own Web site said particular factors would make them more likely to considerdoing so. Not surprisingly, saving time and money are at the top of the list.
Among Baby Boomers who do not have and are not planning to launch their own Web site 27% say they would be more likely to consider launching a Web site if itwere less expensive 27% say they would be more likely to consider launching a Web site if itwere less complicated 23% say they would be more likely to consider launching a Web site if itwere less time-consuming to manage
Partnering with Register.com provides Baby Boomers a wealth of Web site buildingtools that meet the above criteria, all of which include Register.com'saward-winning customer service, 24/7, 365 days a year. Register.comÂ's template-basedWebSiteNOW! Web site building tool is easy to use and affordable. Customers whoprefer not to build their own site can select Register.comÂ's Build-It-For-MeÂoffering and a team of Web experts will partner with them to create a customized Website with unique graphics, logos, images and tailored content.
 This study suggests that many Baby Boomers have the desire to leverage the Web andcreate an online presence for business and pleasure, said Monica Hodges, generalmanager of Retail for Register.com.  Register.com has the Web site tools thisaudience needs to take plans for a Web site to the next level. Not only do weprovide the services, but we pride ourselves on holding the customerÂ's handthroughout the entire registration, Web site design and hosting process.Â
Hodges continued, Â With these excellent options, Baby Boomers no longer have tospend thousands of dollars on professional design and development and can launch aWeb site quickly and easily.Â
Details about Register.comÂ's small business offerings can be found atwww.register.com or by calling toll-free 888.734.4783
Survey MethodologyHarris Interactive fielded the online survey on behalf of Register.com betweenFebruary 10 and 14, 2006 among a nationwide sample of 688 U.S. Baby Boomers (adultsages 42 to 60). The data resulting from questions not related to the Internet or toonline behavior have been weighted to be representative of the total U.S. adultpopulation on the basis of region, age within gender, education, household income,race/ethnicity and propensity to be online. The data from questions related to theInternet or related to online behavior have been weighted to reflect the total U.S.adult online population on the basis of region, age within gender, education,household income and race/ethnicity. Data from these questions were NOT propensityweighted. In theory, with probability samples of this size, one could say with 95%certainty that the overall results have a sampling error of plus or minus 7percentage points. Sampling error for the sub-samples of those who do not currentlyhave a web site (575) and those who do not currently have a web site and do not planon launching one (508) is higher and varies. This online sample is not a probabilitysample.
About Register.com Register.com, Inc. is a leading provider of global domain name registration andInternet services for businesses and consumers that wish to have a unique addressand branded identity on the Internet. With approximately three million domain namesunder management, Register.com has built a brand based on high-quality domain namemanagement services for small and medium sized businesses, large corporations, aswell as ISPs, telcos and other online businesses. Register.comÂ's call center wascertified in 2005 by J. D. Power and Associates for providing  an outstandingcustomer experience. The company was founded in 1994 and is based in New York.
To experience the Register.com difference in customer service, call toll-free1-888-REGISTER or visit the company online at (www.register.com).
