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For many professionals, summertime means easing up on work and spending the longdays sipping cool drinks and lounging poolside. But for web consultants, hot weathersignals that marketing school is back in session. Each year during the summermonths, the internet's brightest marketing stars help newbies master the technicalaspects of running and managing a web-based business. Summer of 2006 brings anarsenal of guerilla marketing tips in the form of webinars, boot camps, teleseminarsand PDF downloadable tutorials in the areas of copywriting, design, networking,virtual assistance, HTML coding, article marketing, and much more.
Dina Giolitto, owner of http://Wordfeeder.com Copywriting and Marketing, observesthe shift from high-volume client work to a more laid-back, information-gatheringconsumer state of mind during the summer. "It's a time to expand your knowledge,hone your skills and making future business plans," she says of the warmer months."For consultants, June through early September's buying patterns demand a heavieremphasis on sidestream revenue in the form of educational products. Smart marketerswill use this time wisely and offer their readers something of informational valuein addition to their usual array of services."
To this end, Giolitto has created Wordfeeder.com's first ever copywriting educationprogram, Web Copy Gone Wild Copywriting Boot Camp, as a way to initiate new writersinto the world of professional advertising. A veteran corporate/web copywriter formore than 11 years, Dina has infused Web Copy Gone Wild boot camp's educationalcontent with a heavy dose of traditional advertising methodology. Tailored for thosewho want to launch a copywriting career on the web or write persuasive copy fortheir own small businesses, the course covers critical elements of copywritingincluding target audience development, creative platform creation, headline writing,active vs. passive voice, linking strategies, and more. Copywriting Boot Camp willbe available at a reduced price until Labor Day 2006, at which time the sign-up feewill double.
Lori Davis, President of Davis Virtual Assistants at http://DavisVA.com, is anothermarketer putting an emphasis on coaching and skill development this summer. Creatorof DavisVA.com's HTML and Craigslist Training, Davis devotes one day per week tohelping new marketers master web business back-end essentials. For manyprofessionals who have made the switch from corporate to sole proprietorship, thegreatest challenge lies in mastering daily web business management techniques. Asimple skill like knowing the basics of HTML or how to leverage the power ofclassified web advertising can save a shoestring marketer thousands of dollars peryear on content publishing, and this is where Lori Davis's course proves itselfinvaluable.
Says Davis of her web training classes, "I'm thrilled to be able to share my HTMLskills and my 7+ years of Craigslist experience with new web business owners.Indeed, it's important for all small business owners and web marketers to enhancetheir skill set before the September surge in business. Both groups should have thebasics of HTML under their belts, as well as have the knowledge of how best toexploit Craigslist for all it's worth."
Biana Babinsky, the Founder of Marketing Salad at http://www.MarketingSalad.com offers business owners marketing lessons in audio, live teleclass and PDF formats.Biana teaches members of MarketingSalad.com how to get better known online, get moreclients and make more money. Her students have access to online business worksheets,audio recordings, teleseminars led by experts, and marketing coaching and supportdirectly from Biana.
Says Babinsky, "Many times business owners tell me that they dislike marketing, but9 out of 10 times this is because they are not sure how to market. I take guessworkout of marketing - my students get step-by-step, clear direction on how to markettheir business online. My students know exactly how to market, and, as a result,marketing takes much less time, and still produces RESULTS."
To sign up for Lori Davis's HTML and Craigslist.org training, please visithttp://www.DavisVA.com/t raining.htm
For more information about Dina Giolitto's Web Copy Gone Wild Boot Camp, go to http://Wordfeeder.com/bootcam psalesletter.htm
To explore Biana Babinsky's online marketing courses and teleclasses, visithttp://www.MarketingSala d.com
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