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Maxymiser today announced that their unique multivariate testing technology has beenselected by National Express Coaches, P&O Ferries and CheapFlights.co.uk. Maxymiseris devoted to maximising the success of online businesses by optimising the featuresof websites that can have the greatest impact on key metrics.
Testing different content combinations will allow National Express to learn howtheir customers respond to different marketing messages. The website's main homepageoffers box will be the focus of the test with National Express optimising creativesto translate into sales. Maxymiser's solution will enable different content to beserved in a live environment to visitors to the National Express homepage andmonitor visitor behaviour right through to purchase.
Kevin Milnes, Head of E-commerce at National Express commented "Maxymiser'stechnology will allow us to try out some different messages and creative ideas andprovide statistically valid results on what is most attractive to our customers."
P&O Ferries will statistically test visitor response to their homepage then ensureeach visitor sees optimal content. Daniel Acarnley, Web Manager P&O Ferries,commented "Testing will allow us to learn exactly what our customers respond to bestwhen they arrive at our page and enable us to meet their expectations."
Mark Simpson, Sales Director, Maxymiser added "It is great to have these bighousehold names on board, it is a strong demonstration of the potential of ourservice and we look forward to delivering results and increasing their revenues ."
UK flight price comparison website CheapFlights.co.uk began testing with Maxymiserthis week with a selection of variations on their homepage now undergoing testing.By testing with a live audience, the company is aiming to increase the percentage ofqualified visitors gaining results from their advanced search facilities.
About Maxymiser
Maxymiser optimises the effectiveness of any website's content and design to deliverkey metrics such as conversion and click through rates more effectively. Maxymisergives clear statistical proof of those combinations of content and design which workmost successfully in converting sales and delivering customers and those which failto do so. As a result website owners can refine and finesse content and designoffers time and time again to capitalise on strong performing features and removethe weak.
Press demonstrations of the Maxymiser product and high resolution company logos areavailable upon request. For full details of the Maxymiser product and case studyinformation please visit www.maxymiser.com .
