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The Media in Transition Conference has a focus on how mass amateur hordes of people,engaging in sharing of video, photo, blog, chat, geo information etc., areultimately changing the way media is created, distributed and consumed. Today theinformed media consumer spends less and less time with traditional media formats,counting magazines, books and newspapers. The Internet is capturing market share.Blogs, and internet-zines offer more timely and targeted information straight fromthe source: from the original inventor, engineer, filmmaker, photographer. Gossipand novelty are better served by one of the social media services, such as MySpace,Facebook, Youtube, or even Digg, than reading People or Cosmo magazine.
The main question is: if the public is moving towards Internet driven mediaconsumption, can traditional media companies retain the advertising dollars beingspent? Advertising money is the foundation of the media business in diverse sectorsranging from newspapers, zines and TV and radio stations. Can traditional mediacompanies compete in this arena against the Internet behemoths, e.g. Google, Yahoo!or Amazon? Current media analysts peg the size of the Online advertising market atan estimated 5% of the overall ad market. Considering the time consumers spendOnline, compared with other media usage, this figure should be more in the realm of50% or more, and we see this happening within the next ten years.
The next big topic is certainly "Social Media", following the overall Web 2.0 trend.We have seen a flurry of activity in 2006 with companies catering to the socialmedia phenomenon and submitting their site to Michael Arrington's TechCrunch, inhope of becoming the next Youtube or Facebook. So called "user-generated content" isflooding the web and capturing the global audience. David Sifry, CEO of Technorati -the blog search engine, recently in April 2007 released a report called "the Stateof the Live Web", characterizing the social media revolution as something "alive",where users have the freedom to participate and contribute.
The Media in Transition Conference has invited speakers from diverse backgrounds,providing insight on how the social media revolution is currently being built.Martin Stiksel, founder of the social media platform  Last.fm , the world's largestin the domain of music, will be speaking about the power of recommendations and datamining with user preferences. John Buckman, serial entrepreneur and CreativeCommons, will be speaking about the digital rights situation in the era ofuser-generated content. Simon Willison, ex-Yahoo! Developer Network and Djangoframework founder, will be speaking how OpenID, a new digital identity technology,is changing the game, enabling single sign-on for all Internet services. MatthewGertner will present his newest creation -  AllPeers , a Peer-to-Peer applicationbuilt on the Mozilla browser platform, enabling social media sharing in trusted usernetworks. Les Ottolenghi, current adviser to the Bush White House administration onPeer-to-Peer Networks, will be providing insight on how to capitalize onPeer-to-Peer Networks, considering that P2P applications (Bittorrent) create as muchas two-thirds of world-wide Internet traffic.
The Media in Transition Conference 2007 offers a comprehensive overview of thecurrent state-of-the-art social media innovations, communication and businessmodels, as well as distribution methods used on the Internet today. Under the slogan from experts for experts , the conference has a very compact format and furtherintroduces extensive networking possibilities for contacting and partnering. Munich,as Germany's media, technology and financial center, offers all the amenities of aglobal business meeting place and is experienced at providing for internationalguests.
Find out more about  Media in Transition 2007 at www.mediaintransition.com
The conference cost for both days is 890, - Euro. Daily tickets are sold for under450, - Euro.
Early bird registration which includes 15% off list price is now open.
