Mobile Email - Signpost To An Intelligent Future

The age of artificial intelligence may be a long way off, butnonetheless there are already signs of how its application could change the way weaccess and use information. One of these is provided by Sirenic, a software companywhose MobilePA service gives access to email and other business applications fromexisting mobile phones, smartphones, PDAs and via any web browser. Users can useMobile PA to organise personal calendar, contacts and tasks information. Newsinformation is also available through the application, and enterprise customers canrequest additional business applications, CRM systems and data feeds to beintegrated too. However, the feature that makes this service most interesting is itsability to 'learn' what information the user requires on the move.

The company's key selling point is its "Relevance Server," which according toSirenic, "analyses all the available content, and compares it to each individual'sinterests and needs, dynamically adjusted according to their use of the system andtheir current context". This enables features such as personalisation,prioritisatio n, summarising and cross-referencing items to be included in theMobilePA application. By analysing the user's interests, previous usage and currentcontext, the tool claims to be able to categorise and prioritise data to meet theirneeds. It can identify related information and offers a contextual search facilityto help individuals deal with the problems of 'information overload'. While Sirenicis by no means the only information company seeking to provide intelligentpersonalisation tools - one has only to think of search engines suggesting resultsbased on analysing a user's past search history - its use in the mobile context isindicative of a general trend and highlights some interesting potentialapplications.

AI technology seems especially suited to serving information on the move, when usersare likely to want information even more quickly and with less investment of timeand effort than when they are sitting at their desks. For example, when combinedwith location-based technologies such as GPS or RFID tags, technology that can learnboth from past usage by the user and their immediate local context could provide acompelling level of personalised data support in the area of local information andmapping services. With the major search engines investing considerable efforts inthe area of providing local information and mapping services on mobile phones, suchtechnologies are an area they will need to watch.

While many of the 'personalised' services that are currently available could be moreaccurately classified as customised - where the user has some active involvement inthe tailoring of information to their preferences - companies such as Sirenic aresymptomatic of the trend towards the automatic analysis and prioritisation ofinformation for individual users. As technology companies and information providerswork together to develop services offering true personalisation, the need forrelevance and accuracy will be paramount - users will only befriend smart computersif they can improve their speed and ease of consuming information.

CElectronic Publishing Services

Source: Express-Press-Release.com

Get RSS updates on latest computer technology and software related press releases   

You are welcome to include these headlines in your own pages. If you want to find out how to parse this RSS file please read our tutorial How to parse RSS feeds with PHP.