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"We've known for some time that our approach to news content management is unique,yet before the release of Active News Plus we hadn't yet tapped into its fullpotential. In this version of our news content management technology, our customershave greater control over the way news is structured on their website. Active NewsPlus users can define which categories of news are relevant to their industry, andthen pull in related news articles from global RSS feeds to display in thesecategories on their websites," Jonathan enthused. "Not only does it continue to givean excellent search engine marketing benefit, it also increases the scope ofrelevant news that a customer can show in a structured, intuitive way on theirsite."
When asked if there were any other significant changes between the versions of thetechnology, Jonathan replied "Aside from a variety of behind-the-scenes changes, theother most significant new benefit to our customers is the ability to comment uponnews articles displayed on their website. This is a great way to communicatedirectly with visitors to their sites, as it can demonstrate authority on a subject.It can also provide natural opportunities to relate that news item back to a serviceor product they provide. In addition to the automatic formatting of the news intopages optimised for search engine visibility, I'm confident that Active News Pluswill be very popular. For our customers that already have it, early indications arethat the news content management technology significant improves a website'sperformance in search engines. That obviously makes them, and us, very pleased!"
About Momentum Web Solutions
Momentum Web Solutions is a leading provider of search engine marketing and websitesearch engine optimisation services for small and medium sized businesses.Established in Oxford in January 2005, Momentum offers search engine optimisationand online promotion services to a wide variety of clients across many industries,with enterprise level customers in London and the South East.
Momentum Web Solutions combines tried and tested marketing principles with cuttingedge news content technology and online promotion techniques to deliver a powerfuland unique web marketing offering.
Momentum offers a suite of products in the 'Active Publishing' family, all designedto help organisations develop, manage, and promote their website content. ActiveNews Plus' is a revolutionary news content management technology that pulls news infrom global RSS feeds, formatting the content into pages fully optimized forinternet search engines. Active Pages is Momentum's content management system,designed for small websites that do not have an e-commerce element.
