Released on: 3, May 2007
, Author: Maxymiser Ltd.
, Audience: Software related
London 03 May 2007.
Maxymiser's Mark Simpson is to reveal how the company's multivariate testing systemdelivered a 13% increase to LOVEFiLM's online customer conversion figures. Speakingat next week's Internet World Simpson will use the example of LOVEFiLM todemonstrate how small optimising changes produce significant boosts to conversionrates of websites like LOVEFiLM.
LOVEFiLM is the UK and Europe's leading online DVD rental provider. By deployingmultivariate testing to optimise LOVEFiLM's free trial sign up page, Maxymiserdelivered a 13% uplift in conversions within one week through very minoralterations. The test allowed a number of call to action designs to be tested forvisitor response against the default content. Maxymiser's unique websiteoptimisation technology allowed for easy implementation of the test and providedclear statistical reporting on the outcome.
The Internet World show is a key UK event for internet marketers and entrepreneurs,taking place at London's Earl's Court from 1st - 3rd May 2007. Maxymiser's talk willbe given on Wednesday 2nd May at 12.30pm in the Revolution Zone. Demonstrations oftheir web optimisation technology will be available at Maxymiser's stand W461.
Internet World is a free to attend event, full details and a registration page maybe found at www.internetworld.co.uk . Learn more about Maxymiser multivariatetesting for website optimisation at our website.
About Maxymiser
Maxymiser optimises the effectiveness of any website's content and design to deliverkey metrics such as conversion and click through rates more effectively. Maxymisergives clear statistical proof of those combinations of content and design which workmost successfully in converting sales and delivering customers and those which failto do so. As a result website owners can refine and finesse content and designoffers time and time again to capitalise on strong performing features and removethe weak.
Press demonstrations of the Maxymiser product and high resolution company logos areavailable upon request. The Maxymiser website may be found at www.maxymiser.com .
Source: Express-Press-Release.com
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