Released on: 27, January 2006
, Author: Mercora IM Radio
, Audience: Internet related
Other than an occasional positioning statement heard with mostonline radio, the difference between listening to music on a peer-2-peer network andlistening to an online radio station is that one lets you select the tunes while theother feeds you music in the order it wants.
The radio industry needs to watch the division in which age groups are choosingwhich system. Song selection, better known as file sharing, is used heavily by those24 and younger. Those 25+ lean towards radio, according to statistics we'vegathered.
Looking at RRadio Network's recently-completed Survey 34 results, it's obvious thatonline radio's audience is not swelled by 12-17 year olds. Only 6.1% of thoselistening are 12-17; 1.5% are female, 4.6% male. The 18-24 demo makes up just 14.4%of RRadio Network's survey respondents. To gauge this against older listeners: 28.5%are 25-34, and 25.1% are 35-44.
At this time in online music, youth are choosing music selection, and companies suchas Mercora are noticing. You should too.
Mercora was introduced to you, here, last November. It's a p-2-p system that letsusers share music files within a circle of "friends." (That's how Mercora keeps fromgetting shut down like other file sharing networks. Quite legal, and smart.)
The company has just announced a new advertising system that's also smart."MadWords" is based on the Google "Adwords" system of delivering targeted ads viakeyword choice. It allows "...marketers to create, target, deploy and measure theresults of text and in-line, music-centric ads." It also "is designed for musiclabels; event and concert promoters; CD, electronics, instrument and ring-toneretailers." You can read more through the link below.
The ability to search for songs is what gives Mercora the edge with youth. Now asearch that lets advertisers reach their select group of consumers is going to giveMercora a boost in ad sales. According to Alexa, Mercora.com is visited by about35,000 users a day. That's a good-sized audience, especially if - as an advertiser -you can select which ones your message is exposed to.
Source: Express-Press-Release.com
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