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LogicaCMGÂ's Next Generation IP SMSC is the most feature-rich solution available inthe market globally. Its unrivalled feature set includes IM interoperability,extended personalisation for users, advanced content provider support, marketingreporting and operational management. In contrast to some industry views that SMSCsare a  legacyÂ' solution, LogicaCMG is applying its leading messaging domainexpertise to ensure high levels of SMSC innovation, now enabling network operatorsto pro-actively link SMS to internet-based messaging.
With the advent of mobile IM, global SMS traffic growth is predicted to continueuntil at least 2010* and LogicaCMGÂ's latest SMSC release caters for this byprocessing messages at twice the speed for a significantly reduced cost. Futureprice-performance improvements are guaranteed due to the use of industry-standardIntel Itanium based multi-core processing platforms.
Operators are under increasing competitive pressure and they are looking to exploitinternet opportunities. They need, therefore, to differentiate their SMS offeringsin order to sustain revenue growth. LogicaCMGÂ's new SMSC release meets this operatorneed through a rule-based service logic capability which provides a high level offlexibility in managing and personalising the subscriberÂ's SMS experience, inaddition to efficiently introducing differentiated charging and value-addedservices.
Henk de Boer, senior vice president, mobile messaging, at LogicaCMG, said: Â Asoperators prepare for the convergence of networks and services, the ability toinnovate and improve existing services such as SMS is crucial in order to stay aheadin this competitive environment. We are convinced that service differentiation andpersonalisation are key to ensure continued messaging success and our latest SMSCrelease is an indispensable component in this evolution. With over 17 years ofexperience in SMS research and development LogicaCMG is already the undisputed SMSexpert globally and we want to continue to lead the market by introducing cuttingedge platforms, advanced features and concerted efforts in helping operatorsincrease growth in this area.Â
* Ovum, March 2006
About LogicaCMG
LogicaCMG is a major international force in IT services. It employs around 40,000people across 41 countries. LogicaCMGÂ's focus is on enabling its customers to buildand maintain leadership positions using LogicaCMGÂ's deep industry knowledge and itstrack record for successful delivery. The company provides business consulting,systems integration and IT and business process outsourcing across diverse marketsincluding telecoms, financial services, energy and utilities, industry, distributionand transport and the public sector. Headquartered in Europe, LogicaCMG is listed onboth the London Stock Exchange and Euronext (Amsterdam) (LSE:LOG; Euronext:LOG) andtraded on the Xternal List of the Nordic Exchange in Stockholm. More information isavailable at www.logicacmg.com/telecoms
