Released on: 1, June 2006
, Author: IMC2 / Enversa.com
, Audience: Internet related
NEW YORK, May 31, 2006 Â With the recent news that majoradvertisers are planning to create a stock exchange-style media market, EnversaSM, aWeb-based media negotiation tool, is ahead of the curve. A powerful media-buyingmodel, Enversa enhances the return on investment when negotiating any media byproviding a custom designed marketplace where sellers compete in real time for aclientÂ's marketing dollars.
Different from the traditional method of media buying, Enversa shortens thenegotiation process from weeks to minutes. With two patents and 163 patent claimspending, the Enversa application demonstrates a unique agency model that providesbenefits for all participants.
Enversa works with agencies and advertisers to optimize their media buys andcontribute incremental value to their brands by exceeding expected media inventorygoals. Enversa's unique methodology leverages a fixed budget and provides similarbenefits and results for all forms of media, including online, print, national andlocal television and radio.
Enversa delivers significant value to all participants in the media-buying process,whether agency, advertiser, or media company. Agencies that incorporate this toolinto their media-buying process gain new revenue opportunities, increase buyingpower and media ROI, and strengthen relationships with their existing clients.Enversa offers advertisers increased buying power  helping stretch media budgetsfurther  and provides faster speed to market for their marketing campaigns. And,media companies benefit from guaranteed budgets, a shorter sales cycle, andadditional sales opportunities.
 Enversa has exceeded clientsÂ' expectations. This revolutionary tool has trulychanged the way our clients buy media, and will no doubt change the industryÂ'smedia-buying process, said Marie Santiago, head of sales for Enversa.
(MORE)
New Media-Buying ModelPage 2
For more information or to view a demonstration of EnversaÂ's media-buying process,visit www.Enversa.com.
About EnversaEnversa, a Web-based media negotiation tool, is changing the way agencies andadvertisers buy and sell media. Enversa is an effective media-buying tool for manymediums, including print, online, national and local television and radio. Locatedin New York City, Enversa serves a leading global client base, including many of thenationÂ's top agencies, FORTUNE 500 advertisers in a variety of industries, and manyof the most reputable media companies.
Contact: EnversaSarah Krnaveksarah.krnavek@enversa. com214.224.1027
Source: Express-Press-Release.com
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