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June 5, 2008 -- Franchise Direct, one of the world s leading portals for franchiseand business opportunities, is proud to announce the launch of its new, improvedFrench web site (www.franchisedirecte.fr) for the franchise industry. The newlydesigned portal provides a richer, more informative experience for prospectivefranchisees looking to invest in a franchise in France.
The new site offers rich videos, up to ten minutes long, that allow for a personallook at an individual franchise. The clips feature franchisees discussing thereasons they chose a franchise and their experiences running the business. In somevideos, franchise executives discuss their business operations and marketadvantages. Site visitors interested in starting a franchise business can watch thevideos to get first-hand information about a franchise from those with directexperience.
In addition to videos, which were first introduced at Franchise Direct s USA site,(www.franchisedirect.com ), the new French portal has undergone extensive enhancementin other areas. A new feature, Our Latest Franchisees showcases franchisees whofound their business through Franchise Direct. There are also testimonials fromsuccessful franchisees.
Search engine optimization makes the site more prominent in online searches forfranchise information. And franchise advertisers can enable a new Autoresponder function that allows prospective franchisees to request a specific day and time toarrange a phone call with franchise representatives.
Like its American counterpart, the French franchise portal delivers an array ofhelpful resources to franchise seekers. News links connect site visitors to thelatest news in the franchise industry. There are guides to available franchisescategorized by industry and investment levels to make searching easier, and tips onhow to find and buy the right franchise business.
Started as a single web site for the promotion of franchises in the US market in1998, Franchise Direct now operates a suite of six multilingual sites targetingNorth America and Europe, generating business leads for 800+ clients. Through thisextensive web site network, Franchise Direct has developed unique expertise indelivering highly effective, targeted exposure for franchisors to prospectivefranchisees around the world.
The continuing development of the Franchise Direct network is part of the company sstrategy to remain at the cutting edge in the quality of services offered to itsvalued clients. The network is owned and managed by McGarry Internet Limited,headquartered in Dublin, Ireland.
