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(PRWEB via PRWeb) November 1, 2006 -- Even to technology experts, all circuitboards, chips and computer components start to look the same after a while. That'swhy Robert G. Hermansen Jr., owner of the New Jersey based network consulting andweb design firm Pure Energy Concepts, Inc., started scouring the Internet and localmalls in search of tech-centric art and calendars to decorate his office walls.After sifting through stacks of art directed towards every industry but his own,Hermansen's fruitless search quickly led to his latest business opportunity. InFebruary 2006 he started Surfgeeks.com LLC, hired a roster of professional modelsand developed the first ever full-color girly calendars for IT professionals -- DataDreams 2007.
If companies want to have their computer-related equipment or products featuredwith our models, that can be arranged
The pages of the Data Dreams 2007 computer calendars feature alluring models posingwith laptops, flat-screen monitors or data discs instead of sports cars or powertools. "Of the 15 million listed networking and computer professionals worldwide, 83percent of them are males," Hermansen says. "Shouldn't they have their own computercalendars?"
Using only viral marketing tactics, Hermansen sold the first run of 1200 girlycalendars within one month. From August through mid-October 2006, a period typicallyslow for calendar sales, his sales figures remained strong and Surfgeeks.comreceived more than 464,000 hits.
"In August, we sent information on our computer calendars to Calendars.com, whosesite says that it may take up to six weeks for them to reply to productsubmissions," says Hermansen. "We heard from them the next business day, so we knewwe had a viable product on our hands. I think we found a market that didn't existbefore."
In addition to being available on Calendars.com and directly from Surfgeeks.com, theData Dreams 2007 girly calendars are offered at Amazon.com and at the 500 nationwidemall kiosks operated by Calendar Club, a subsidiary of the San Francisco Music BoxCompany. Hermansen expects to expand availability to several other nationalbooksellers and retailers in time for the holiday shopping season.
"96% of calendar sales take place between Thanksgiving and Christmas," Hermansensays. "Using current sales data, we expect our sales to top 30,000 units during thatwindow."
This February, Hermansen plans to begin shooting Data Dreams 2008 with advertisingopportunities for equipment providers like Dell, HP, Cisco, and Avaya. "If companieswant to have their computer-related equipment or products featured with our models,that can be arranged," Hermansen adds.
For a closer look at the unique computer calendar designs of Data Dreams 2007 andmore computer geek gifts and artwork, please visit Surfgeeks.com.
About Surfgeeks.com:
Started in 2006 to satisfy an unfulfilled technology industry niche, Surfgeeks.comoffers tech-centric art, apparel and the Data Dreams pinup calendars that have takenthe calendar industry by storm. The artistic visionaries at Surfgeeks.com produceeye-catching artwork created by IT people and for IT people.
