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A new website helps web designers bridge the gap between design and marketing. Toeffectively perform their jobs, web designers must understand the principals ofInternet marketing. By learning and incorporating marketing principals into theirwork, a web designer can better serve their clients and obtain a strong competitiveedge.
The new website, www.webmarketingfordesigners.c om helps web designers understand theprincipals of Internet marketing. A web designer s knowledge of marketing can oftenmean the difference between a successful site and one that languishes, yet manydesigners are only marginally aware of its importance.
The author of the site is Larry Lefkowitz, who has been a freelance web & graphicdesigner for 8 years. Lefkowitz states Most web sites have a clear goal, often tosell a product or service. However, the design of many sites does little or nothingto support that goal, and, indeed, often impedes it.
It all started when Lefkowitz created his own site and wanted to promote it. Ibegan educating myself about the principals of Internet marketing. While this helpedme to promote my own site, it also changed the dialog I had with my design clients states Lefkowitz. The focus moves from just beautiful visual design to theinclusion of critical marketing elements that greatly enhance the chances forsuccess .
Webmarketingfo rdeisgners.com uses a newsletter and blog to expose web designers toimportant information about Internet marketing, from a designer s perspective.Topics range from timeless, classic marketing principals to time-sensitive, internetspecific subjects, including; the latest internet marketing news, tips onintegrating marketing techniques into a web design, discussions about the latesttrends in internet marketing and breaking news on important product launches andfree training.
In addition to better helping their clients, designers can use their newly acquiredinternet marketing knowledge to promote their own business website.
For further information, visit www.webmarketingfordesigners.c om. Larry Lefkowitz is a professional freelance web designer who started his company,Page Graphics, Inc. 8 years ago and has designed hundreds of websites. He stronglybelieves that designers can increase their effectiveness and gain a strongcompetitive edge by incorporating marketing principals in their work.
Contact:Larry LefkowitzPage Graphics, Inc.561-282-6921http://www.w ebmarketingfordesigners.com
