Released on: 25, April 2007
, Author: greensplash
, Audience: Computers related
In March, the Office of National Statistics published a reportcalled  Digital age takes hold but some still miss out , which highlighted the gapbetween the companies that have websites and those that do not. The report outlinedthe business benefits of ICT investment, such as website ownership, suggesting thatthose that do not own a website are missing out.
So, if your business is one of the 70% that has a website, does this mean that youare maximising on all your business opportunities? If your business is one of manythat do not update their website regularly, then perhaps you too are missing out onthe benefits.
In the past, the options for updating the website were few. Businesses could updatethe website themselves or pay a web designer  both potentially ineffective/costlyroutes. The alternative was to use a content management system. While the bestsolution technically, many businesses simply couldnÂ't afford  10k+ for a contentmanagement system. However, there are now more affordable options, which businessowners should consider if they are serious about communicating and interacting withtheir customers.
Northwich-based design and communication agency, greensplash, has developed a newcontent management system called RefresherCMS, which is aimed at small to mediumsized businesses that want a website with updatability functionality, but withoutthe barrier of the heavy cost.
RefresherCMS is part of a full service concept  website planning, design, brandingtogether with content management system capabilities. It will enable businesses toupdate their own website without the need for HTML or web programming skills andcontent can be published to the website through a web browser within minutes. Inaddition, it is search engine friendly, assisting with search engine visibility ofthe website and all its web pages.
Siu Wan, Business Development Manager at greensplash commented: Â With RefresherCMS,many businesses will finally be able to change their website to keep pace with theirbusiness, keeping it fresh and interesting to encourage more customers to return totheir website. For such a feature-rich and flexible website solution, it is highlycost effective and will help small to medium businesses to fully exploit theironline opportunities.
For more information on the new content management system, RefresherCMS, pleasecontact Siu Wan (Business Development Manager) on 01606 884123 or visitwww.refreshercms.com.
Source: Express-Press-Release.com
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