New software increases PPC traffic by 10 per cent - 20 per cent

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Released on: 24, February 2006
, Author: AnyWidget, LLC
, Audience: Internet related

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FOR IMMEDIATE RELEASE02/25/2006

Pay-Per-C lick Search Engine Advertisers Miss-Out on an Estimated 10-20% KeywordSearches

Mt. View, CA - 02/25/06 - When advertisers select keywords to bid on, they arecertain to get all of the most common ones. Few pay-per-click advertisers are awarethat a large percentage of searches are misspelled and only bid on a fraction of thenumber they could.

But, what few realize is that an estimated 10-20% of the searches are misspelledaccording to a recent study. Nearly all of these keywords don't show-up in thekeyword tools provided by the search engines. There are just too many variations totrack and no built in tools to do it with.

This means searchers aren't able to find the resources they're looking for andadvertisers miss-out on new customers. The amount of revenue that businesses missout on can be staggering. There has not been a viable solution until now.

Rod Beckwith. the creator of a tool to help advertisers to find these misspelledkeywords says, Â Only bidding on the most common keywords is a surefire way foradvertisers to lose their shirt with their pay-per-click accounts. Words that don'tshow-up in most keyword research tools are usually the most profitable ones becausethere is little competition driving up bids.Â

As wider use and access to the internet expands, this number is expected to grow. New markets with English as a second language are opening-up and a larger variety ofeducational backgrounds are buying online.

When advertisers bid on misspelled keywords, then they are able to reach qualifiedbuyers who simply made spelling or typing error. As a result, they are an essentialpart to every pay-per-click campaign.

Contact for more insights on misspelled keywords. Direct line: (650) 747-9301Email: rod@misspelledkeywords.com Other helpful information can be found at:http://www.misspelledkeywo rds.com

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Source: Express-Press-Release.com
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