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Since the internet reached into every home and office, News is becoming more of acommodity. Before the internet, News and media organizations with teams of editors andjournalist s, ensured only quality written news of specific public interest wasbrought to public attention. Each newspaper, TV station or news organization had aspecific target audience. With the massive uptake of the Internet, every newspaper,TV station and news organization is competing for a global audience.
News consumers have endless choice from thousands of traditional news sources. Ontop of the traditional news providers everyone can now write and publish news too,by simply setting up a Blog and presenting themselves as an expert. News consumersare left overloaded and not knowing what sources to trust or where to get reliablenews.
News is at a critical point and everyone involved in the production of news storiescannot afford to compete on a global scale. Traditionally when a product reaches apoint of becoming a commodity, industry participants have two options; consolidatewith others in the industry; or find a niche for their product. But News products donot easily fit this approach. Readers traditionally read newspapers and watched TVnews because their wide range of interests was smartly brought together around alocal point of view. With the internet anyone can click from site to site in aninstant and local points of view are less important.
The next evolution of news is bringing news stories around the Readers point of viewor areas of interest. News can t afford to be relying on global aggregates anymoreand needs to get straight to people who find the news important. For this to happenreaders need technology that automatically learns what they are interested in andnot interested in, from their reading habits. Such technology can then produce areading list of news items that are important and interesting to the reader.Journalists can continue to focus on writing quality, interesting news stories for aspecific target and not left worrying about positioning the story to compete in theglobal swamp of news.
A small company, GloPro Network, in Canberra, Australia has been researching anddeveloping technology over the last 4 years to solve this problem. Just released tobeta, Readmine automatically learns what readers are interested and not interestedin, to dynamically produce reading lists of news stories that are important andinteresting to them. This new technology is available as a simple web browser calledReadmine that gets news stories from RSS feeds and organizes the news storiesaccording to the Readers interests based on what it learns from the readers readinghabits.
Readmine is currently available as a free beta and its developers hope it will helpNews media evolve beyond the commodity that it has become and help Readers getstraight to quality news stories they are interested in.
More information on Readmine is available at http://www.readmine.com
For more information or to ask questions please email info@readmine.com
