O2 ENTERS THE BROADBAND MARKET

Having repeatedly delayed its launch, O2 announced a modesttarget of one million customers and a profit on the new service by 2010. It promises to make broadband better by addressing the frustrations that have createddissatisfaction and create an overall service quality that sets a new standard inthe broadband market.

Michael Phillips, BroadbandChoices.co.uk product director, comments: O2 hasdescribed its service as a breath of fresh air . It is making some impressivepromises to make customer frustrations over hidden costs, bad customer service andtechnical complexity a thing of the past.

If it can keep those promises it will prove a popular addition to the UK broadbandmarket. For O2 pay-monthly customers these packages also offer great value at highspeeds.

O2 is taking the moral high ground and capitalising on broadband providers recentbad press over the promised speeds that they fail to deliver. O2 has said that itwill check customer lines up to a month after they sign up to ensure people areplaced on the correct package and that they only pay for the speed that their linecan support.

If O2 Broadband can keep up with the good reputation and speeds of Be Broadband,which it owns and whose network it will use, it could well exceed its target of onemillion customers by 2010 - especially since it already has 17.8 million UK mobile phone customers, concluded Phillips.

O2 Broadband will initially be available to 50 per cent of the UK and packages willcome with a free wireless router, McAfee security and parental controls, and 24 hourtechnical support on a free phone number.

The three O2 packages to go live on 15 October will be: The Standard Package at 7.50 per month for up to 8Mb  The Premium Package at 10 per month for up to 16Mb  The Ultimate Package at 15 per month for speeds of up to 20Mb

About BroadbandChoices.co.uk: http://www.BroadbandChoices.co .ukBroadbandChoices.co.uk is a broadband comparison service in the UK. Unlike othercomparison sites, BroadbandChoices.co.uk doesn t just focus on price but totalpackage value. Consumers can now refer to this impartial Website to access thelatest broadband advice and deals, to help them make the right choice.

What makes BroadbandChoices.co.uk different:  Most comprehensive range of consumer guides and advice  Emphasis on value rather than cost alone Variety of ways to rank products according to individual priorities Detailed product information A community of like minded people where you can read reviews or share yourthoughts Up-to-date information regarding key industry developments Access to bespoke interactive tools (speed tester & download monitor)

Source: Express-Press-Release.com

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