Released on: 8, June 2007
, Author: Jeffrey Lee/Lycos UK
, Audience: Internet related
The new channel, re-christened OMG (or  Oh My God! ) has beenbuilt around LYCOS successful online community model. It offers the opportunity forusers to upload or post their own content, as well as to rate and comment on otherposts. Top-rated users can win prizes such as a video iPod.
OMG users have individual profiles through which they can post content  eitheruploading original work or posting links to content from around the web. They canthen earn points based on the volume and quality of their activity  as they postcontent that is highly rated, and as they rate other peopleÂ's posts. There areleader boards for  top-rankers so users are given an incentive to get involved.
Jeffrey Lee, managing director of LYCOS UK said: Â LYCOS was the first site to createa viral chart seven years ago. However, the market has moved on since then, whichmeant that we had to re-invent our channel to keep up.
 We have approached that task by opening up to our users.
 Most viral sites will allow users to submit links, but more in most cases, thoseare swamped by content that has paid-for placements. OMG is more community based  people post the content they like and it is left to our community to decide whetherit is worthy of positioning at the top of the chart, rather than basing thatdecision on who has the deepest pockets.Â
LYCOS organises the content that users post into categories based on content-type(celebrity, sport, humour, sex, etc) with charts for each based on traffic andusersÂ' ratings. There are also sections for new content to be displayed, alongsideeditorÂ's picks (chosen by LYCOS channel editors).
The site will accept commercial virals on an editorial basis  leaving the communityto rank them based on quality.
Jeffrey Lee, adds: Â There is so much great content out there now that tapping intoour community of users means that more of it will be found, posted and shared. Putting in community rankings means that we will engage a dedicated band of ourusers to act as editors of that content so that the cream will rise.
 We think that as a result, OMG will bring together comprehensive coverage of theviral scene and an easy way of navigating through that content to find the bestwork.Â
Source: Express-Press-Release.com
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