Released on: 18, November 2008
, Author: Raj Burman
, Audience: Software related
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A few years ago, it was very difficult for content holders like small or large software publishers, independent musicians, film-makers, trainers or non mainstream media professionals to deliver their content via CD/DVD, because of several reasons.
Budget Constraints
For companies or individuals considering the distribution of their content via CD/DVD, the upfront costs associated with manufacturing of the discs is always a concern.
Most CD/DVD manufacturers generally do not accept orders for less than 500 or 1000 units. If your target audience is limited or if you are not very sure how many CDs will you be able to sell, ordering, storing and fulfilling 500-1000 pcs is not economically viable.
Storage
Another challenge that content holders usually face is properly storing their mass produced CD/DVD discs. Improper storage can damage your CD/DVD. There is also the danger of theft and destruction of the stored inventory due to fire, flood, earthquake, etc.
Transportation
Proper transportation and the associate headaches can also be trying for content publishers. There are customs rules and regulations to deal with when shipping internationally. Order tracking and damage claims from shipping carriers can also present a challenge.
Acutrack's on demand CD/DVD production model eliminates all these issues. There is no inventory to produce, store, manage and ship. Acutrack handles it all once disc at a time and can ship the product worldwide.
To mitigate production, inventory and shipping costs, Acutrack, in March 2004, developed for its customers the concept of On Demand Production , a technique that manufactures CDs/DVDs as needed , eliminating the up-front costs normally associated with CD/DVD production.
The three major on demand CD/DVD processes that Acutrack provides are as follows.
Download Archive Model
This service allows content producers that sell downloadable content to provide back-up discs of the content; thereby opening up another revenue stream. The customer also benefits from having a physical copy of the product he downloads. The customer simply opts in for a backup copy when purchasing the downloadable content and Acutrack manages the production as well as delivery of the chosen product worldwide for the publisher. The publisher collects the revenues and retains his/her brand since the end-user does not know who Acutrack is.
Content provider only pays for a product when a request is made from his client.
Key Features:
Allows publisher's clients to get a backup CD or DVD of the downloadable content
Allows publisher to additional content besides the downloaded product such as a trial version of another software on the same back up CD or DVD
Full color Smudge-proof disc printing that protects and preserves publisher's brand
Ties directly into publisher's existing shopping cart no additional work required
Lowest price in the industry -- cost per CD and DVD respectively
Tons of custom solutions e.g. mailer, packaging, shipping
All orders processed within 48-72 hours or sooner
Production on Demand Model
Production on Demand Model is designed for retail ready product providers or for publishers that are selling multiple titles on CD/DVD. Acutrack stores data for the publisher and produces and ships discs only when the publisher gets an actual order from his customer. This allows the publisher to maintain ZERO inventory of his products thereby saving substantial amount of money.
Key Features:
Retail ready product with full range of packaging choices
Full color Smudge-proof disc printing that protects and preserves publisher's brand
Multiple SKUs with zero inventory requirement
Ties directly into publisher's existing shopping cart no additional work required
Complete scalable, reliable and dependable solution.
Personalized Production Model
Personalized production model is meant for the publishers who want to deliver personalized products to their customers. Acutrack can store static content or both variable content and variable disc and packaging art files can be transmitted to Acutrack for each order by the publisher via a standardized schema thereby allowing the published to offer a unique & custom product per order.
Key Features:
Secure data transfer of dynamic data and artwork from publisher's server to ours
Retail ready product with full range of packaging choices and dynamic variable fields to allow customization of each product.
Full color Smudge-proof disc printing that protects and preserves publisher's brand
Ties directly into publisher's existing shopping cart no additional work required
Complete scalable, reliable and dependable solution
Who can benefit the Service?
Any organization that has the content for distribution, such as music or software can benefit Acutrack's On Demand service. Below is a brief list of vertical applications.
Training companies that require courses to be distributed on CD/DVD but are not sure how many students are registering for the training
Marketing organizations that need to tailor their content to meet their customers' specific need
Software companies that have frequent changes in their software and want to always ship the latest version
Advantages of Using the Service
Acutrack's On Demand service provides an easy and rapid method to publish your content and fulfill your customer's needs. It's an ideal way to make your content available without incurring the upfront costs typically associated with manufacturing and inventory management.
It takes care of shipping and manufacturing, thereby, enabling the customers to focus more on selling and marketing their products.
Contact Information:
Raj Barman, President/CEO
Phone no- (888) 234-3472
email id- barmanr@acutrack.com
website- http://www.acutrack.com
Company Address- 350 Sonic Avenue,
Livermore, CA 94551
