Released on: 29, October 2006
, Author: Search Latitude
, Audience: Internet related
London, 6 November 2006: Companies looking to obtain maximumvalue from online advertising and marketing should pay close attention to theweather; a new White Paper has revealed. According to a study conducted by Latitude,the Search Engine Marketing specialist, online searching in the UK financial sectorrose by an average of almost 7% on bad weather days between 7 July and 5 August2006, but fell by an average of 11% on good weather days in the same period.
Andrew Redfern, Director of Innovation at Latitude and author of the White Paper,commented: Â Companies should be using this type of information to optimize theironline marketing campaigns. Data from the past can be used to predict the future andby knowing when search traffic volumes are likely to be high and when theyÂ're likelyto dip, companies can adjust their online advertising and use of paid searchlistings accordingly.Â
Latitude used Yahoo! Search Marketing market search data for the UK financial sectorfor the study. Daily averages in search volumes were taken for the period as a whole(7 July - 5 August 2006) and compared against search volumes and temperatures foreach specific day. The volume of search traffic was found to be below average ondays that were warmer than 25 degrees and had more than seven hours of sunshine andno rain fall. Once the temperature dipped, search volumes returned to normal,falling below average on bad weather days.
The study also gave rise to a number of insightful results. On occasions when a badweather day occurred after a sustained period of good weather, search volumesincreased dramatically, by up to 39.5%. Conversely, when a good weather day occurredafter a sustained spell of bad weather, search volumes dropped by 31% below average.
For a copy of the White Paper, How The Weather Affects Internet Search Volumes inthe UK Financial Sector, and for more information, please call Matt Brocklehurst,Head of Marketing, on: 0207 952 8019, or email him on:matt.brocklehurst@searchla titude.com
About LatitudeLatitude (www.searchlatitude.com) is Europe's leading Search Engine Marketingagency. With a turnover of  18.8m in 2005, it is the fastest-growing, mostsuccessful UK company in the rapidly-developing area of online marketing. Latitudeemploys a team of more than 80 specialists and provides local and global SearchEngine Marketing services in 41 countries. It specialises in managing marketingcampaigns on search engines by ensuring companies rank in the best possiblepositions on search results pages.
Source: Express-Press-Release.com
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