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three squared s highly creative capabilities combined with Novologic s sophisticateddevelopment techniques, have enabled the successful creation of an onlineinteractive publication that blurs the line between informational and entertainingresulting in an optimal vehicle for delivering information.
Successfully fusing the distinct elements of content and infrastructure make nineonline unsurpassable in its delivery. Most companies think that since it is inFlash it will work states Jeff Gray, Chief Technology Officer and this issometimes due to the fact that developers that create such unique user interfacesare compromised by: 1. not using programmatic methodologies to take full advantageof the technology and delivery mechanisms, and 2. not having a good understanding oftechnologies inhibitors found on the end user machine, security devices andsettings, bandwidth, and server. All of which dictate how you create the content,host it, update it, deliver it, and of course track it.. Both Novologic and threesquared place emphasis on understanding and validating the way the end-user will beable to view the content enabling the effective employment of interactive elementsthat operate within these determined parameters. This is an ideology that spansacross all of the work produced by three squared and Novologic.
The sophisticated design and layout of the interactive publication is anotherelement where nine online stands out amongst other online publications. Editor inChief and Art Director, Donna Twohig states the direction is to combine the feel ofa traditional print magazine keeping it current with the latest design trends andtechniques along with elements of interaction to create a hybrid approach for theend-user. In this respect, there is a comfort level associated with the look andfeel merged with impressive interactivity that allows the end user to activelyparticipate with the components of the publication. It s educational, informativeand fun . Working with a select group of graphic designers, Donna has been at theforefront of creating nine online s attractive and stylish design. The designsuccessfully reflects it s intended educational approach catering to three squaredand Novologic s corporate clients and also offers a unique marketing value byutilizing strategic placement of its colorful interactive components.
The second edition of nine online is slated to launch mid May. This edition willdiscuss the importance of including word-of-mouth marketing into your organization sexisting marketing plan, and how the use of growing technologies can enhance youroverall online strategies.
Established in 1999, three squared (www.threesquared.com) is an InteractiveMarketing & Media Agency specializing in on screen | online | on target services.Through a unique mix of strategy, creative, technology and video, three squareddevelops online experiences which engage and effectively serve to educate and retainaudiences, allowing clients to differentiate themselves in a crowded marketplace.
Also founded in 1999, Novologic (www.novologic.com) provides scalable learningsupport services for growing, changing companies so they can enable employees toquickly contribute bottom line results for the organization. Novologic helpsdeliver the learning services that make it possible for employees to consistentlyperform at high levels and offers consulting services and custom coursewaredevelopment which allow customers to make best practices a common practice.
