Recommended: Click here to improve PC speed »
Why does an Online Store would need SSL Certificate?
If you have an e-commerce website or an online store, you definitely need an SSLcertificate! Ecommerce websites typically require a buyer to sign up on the website before hecan buy online. The website gathers customers personal data and hence it should havean SSL certificate to guarantee the safety of their details and information.
SSL Certificates help you secure online payments. Most of the visitors now expectsecurity as a part of any e-commerce website so that they can safely make a purchaseand provide their personal details and credit card numbers, they anticipate all thedetails provided by them over the Internet should be confidential and secure. Thus,SSL Certificate is as essential for any website as taking a Domain before developinga website.
Enable you to boost your visitor conversion rates - increasing your profitabilityfrom the same level of traffic. SSL Certificates help you increasing the conversion rates by providing anextra/added security feature on your site. You can hold back all those customers whowould have left your website for trust and security related reasons
Capitalize on the branding of the certificate provider and instill confidence inthe customer - Retailers have an opportunity to capitalize on the brand power of thecertificate provider itself to inspire consumer confidence and trust. The leadingSSL certificate providers offer additional value added services in the form of siteseals and trust indicators to further enhance the credibility of the retail site. Asmore and more retailers provide positive trust indicators on their web sites, soconsumers are becoming more accustomed to and therefore relying upon thoseindicators. The strongest branding opportunity comes from the leading providers suchas SSLGenie, whose branding adorns many of the top retail sites.
Consequences of not deploying an SSL on your website
To run a successful online business its very important to create trust in yourcustomers and visitors, Your visitors will only make a purchase after they feel thattheir details (Credit card information and personal data) will be in the safe hands.Thus for e-businesses, the key is to maintain trust for visitors and customers. Andif you are not installing SSL Certificate, you may have to face followingconsequences -
Your prospective customers will go to your Competitors. If the visitors will not find the trust indicators (SSL Certificates), they mayloose the whole confidence in your brand, products and services, and this maydegrade your goodwill. Customers may reject or deny to buy from your website and may not pass theirconfidential information like credit card details to you. It may decrease your visitor conversion rates and may effect your over allprofitability Non Availability of SSL may have negative image of your business.
What kind of an SSL Certificate do you need if you are an online store doing onlinesales purchase?
E-commerce can assure their customers of safety and security with Premium SSLGenie,a high assurance web server certificate. Premium SSLGenie is the High Assurance SSLcertificates for higher level of security on E-commerce Sites }
Features of Premium SSLGenie are Full business validated certificate. 99.3 % browser ubiquity/compatibility. Warranty upto $1, 00,000. Site Seal, from a Global Certification Authority Website identityauthentication and instant proof to the customers that your website can be trusted. Unlimited Re-issuance policy. 1024 bit Industry Standard SSL Certificate SGC - Server Gated Cryptography (SGC) enabled certificates upgrade theencryption capabilities of older browsers from 40-bit encryption into full 128/256bit encryption ensuring your website protects and is trusted by the highest numberof internet users possible. FOR MULTIPLE DOMAINS, Wildcard - SSL Encryption on Multiple Sub domains.Wildcard certificates can secure multiple fully qualified domains if they share thesame base domain name and reside on the same physical server and share the samesecond level domain name.
